Blog

We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

Leading with Compassion — Interview with Henry’s CEO, Gillian Stein

Leading with Compassion — Interview with Henry’s CEO, Gillian Stein

After a startling 90% drop in revenue, Gillian Stein, CEO of Henry's, shares on the Sticky Branding Podcast her approach to leadership, navigating the crisis, and how Henry’s is innovating and coming out of the pandemic stronger than ever.
Customers Judge Your Brand With Their Eyes

Customers Judge Your Brand With Their Eyes

We are visual creatures and judge with our eyes. How your brand looks demonstrates its value. Customers choose attractive brands first!
Brand Guidelines Are Unsurprisingly All the Same

Brand Guidelines Are Unsurprisingly All the Same

It doesn’t matter the brand, brand guidelines are usually the same, at least when it comes to brand names: short, simple, easy to pronounce, doesn’t have negative connotations.
How I’m Launching My Next Book, Brand New Name!

How I’m Launching My Next Book, Brand New Name!

Save the date. Brand New Name (the book) launches on October 8, 2019. Discover all the freebies and promos we have to launch the book as a bestseller.
Three Steps to Frame the Heart and Soul of Your Brand

Three Steps to Frame the Heart and Soul of Your Brand

A gorgeous brand without a clearly defined purpose is like a perfectly wrapped gift that’s… well, empty. How disappointing is that?! Three steps to frame and nurture the heart and soul of your brand.
A Brand In Progress: Check Out the New Website!

A Brand In Progress: Check Out the New Website!

Your brand is a work in progress, ours too. Check out Sticky Branding's new website and updated brand identity. It's a brand in progress!
Make Your Brand Name Function as a Verb

Make Your Brand Name Function as a Verb

Making a brand name become a verb (or even a noun) is powerful. So why not build that right into your brand naming strategy?
Energy Is a Powerful Brand Differentiator

Energy Is a Powerful Brand Differentiator

Brand Energy is the great differentiator. Brands that have energy, stand out. Brands lacking energy are heading for the graveyard.
Why Are Children’s Brand Names Misspelled?

Why Are Children’s Brand Names Misspelled?

There's a surprising trend in children's brands. A disproportionate number of children's brand names are misspelled, and here's why.

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Jeremy Miller

Top 30 Brand Guru

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Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.

Let Us Show You The Sticky Branding Approach

In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.

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