Blog

We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

Even Mundane Businesses have Sticky Brands

Even Mundane Businesses have Sticky Brands

There’s a strange disconnect in branding. We talk a lot about Tesla and Apple, but even mundane businesses have Sticky Brands. They're who you learn from.
Discover Your Brand’s Spirit Animal

Discover Your Brand’s Spirit Animal

Animals are powerful symbols to personify your brand and what it represents. If your brand had a spirit animal, what kind of animal would it be?
Make Buying Insanely Easy

Make Buying Insanely Easy

The gold standard of a strong brand is fast, efficient selling. Simplify your buying process by avoiding these three buying sins.
Successful Companies Create Great Brands

Successful Companies Create Great Brands

Successful businesses create great brands, and never the other way around. No one cares about your brand if your business is not successful.
Types of Brand Names: The Anatomy of a Name

Types of Brand Names: The Anatomy of a Name

There are hundreds of ways to create a brilliant name for your brand. To spark your creativity explore these 16 types of brand names.
Quirks Make Brand Names Unforgettable

Quirks Make Brand Names Unforgettable

Safe brand names are functional, but forgettable. It’s a names quirks and flaws that make it distinctive, endearing and unforgettable.
Minimum Viable Outcome

Minimum Viable Outcome

Minimum Viable Outcome is a customer's basic outcome. What do your customers want? As Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”
Small Acts of Participation

Small Acts of Participation

Activate your community with Small Acts of Participation. These are deliberate activities to connect people to your mission. Discover how.
Great Brands Are the Same but Different

Great Brands Are the Same but Different

Great brands stand out by being the same but different. That tension makes your brand interesting yet credible. Differentiate your brand at the edges.

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Jeremy Miller

Top 30 Brand Guru

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Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.

Let Us Show You The Sticky Branding Approach

In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.

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