Build Your Strategy from Where You Are
You can’t build your strategy unless you know where you are now. An effective way to establish where you are is by assessing your brand positioning. This creates a baseline.
Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
Publish Less, Engage More
There is too much content being produced. Nobody can keep up with it. More content and more automation will not make you more successful. To stand out be contrarian: publish less and engage more.
Membership Has Its Privileges
Associations and nonprofits are facing a seismic shift: declining membership; event participation is waning; and recruiting new members is getting harder and harder. Pundits are arguing the membership model is dead, but this couldn’t be further from the truth. Membership is not dead. To paraphrase American Express, membership has its privileges.
The Law of 3&10: How Brand Communities Scale
Every time a community triples in size the infrastructure and organization tools of the group shifts. This is the Law of 3&10. It's a model for understanding how communities scale.
Start A Fire
It's hard to ignore an energized brand. You may have never used Uber's services, but I'm sure you've heard of the company. Brand energy is one of the most important differentiators. Start a fire in your brand to stand out.
Getting Your Content To Spread
It's getting harder and harder to get your content seen. Blogging and sharing links isn't a sound content marketing strategy anymore. Get your content to spread by posting it directly into the feed.
Why Apple Music Is Losing to Spotify
Apple Music is losing the war to Spotify, because Apple forgot that success comes from challenging convention not challenging competitors. Spotify is the category leader in paid streaming music, and Apple Music is just an also ran service.
Small Letdowns Tarnish a Brand
Small letdowns erode a brand. It's like making withdrawals from the trust bank. Telus letdown its customers with the iPhone 6s launch. Customers who pre-ordered their phones did not receive them on launch day. It was a small letdown that had a lasting impact.
Volkswagen Lost Its Purpose to be the Biggest Automaker
There is a tension between purpose and growth. Volkswagen lost sight of its purpose in its pursuit of growth, and its brand is in a crisis.
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Jeremy Miller
Top 30 Brand Guru
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Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
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