Blog

We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

Zoom Is Consuming Relationship Capital

Zoom Is Consuming Relationship Capital

We have been living off relationship capital earned from before the pandemic. Zoom is consuming relationship capital, not creating it. This should raise alarm bells for any salesperson or brand that is dependent on personal relationships.
Goal Setting Worksheet

Goal Setting Worksheet

Achieve your Big Goals with this Goal Setting Worksheet. The worksheet helps you develop SMART Goals, and transform your business and life.
8 Facts About Christmas: How Marketers Made Their Mark

8 Facts About Christmas: How Marketers Made Their Mark

Marketers have left their mark on Christmas and Santa Clause. Eight surprising facts about Christmas, and the impact marketers have made.
The 12 Memes of Sticky Branding

The 12 Memes of Sticky Branding

The 12 Memes of Sticky Branding. Twelve quotes from Sticky Branding (the book) that resonate with readers. Here are 12 shareable images — memes — all in one place. Share them with your network.
Lack Of Time Is Redefining Your Brand

Lack Of Time Is Redefining Your Brand

Free time is not really free anymore. The lack of time is having a profound impact on not only the way we connect with one another, but the way our customers connect with our brands and the way they buy.
3T’s of Sales Performance: Territory, Timing, and Talent

3T’s of Sales Performance: Territory, Timing, and Talent

Sales performance is predicated on three variables: Territory, Timing, and Talent. Their impact on your organization is in that order, but the number one predictor of sales performance is the territory.
Mistaking Goals For Strategy

Mistaking Goals For Strategy

Big Goals are powerful, but they are not a replacement for strategy. Strategy is how to move forward and achieve your Big Goals.
Selling Innovation in a Commoditized Market

Selling Innovation in a Commoditized Market

Selling a new innovation or a new concept is hard, because clients are resistant. They don't get it, or they're not prepared to change. So they ply you with platitudes, "This looks amazing, but it's two years ahead of what we need." Or some other compliment veiled as a brush off. The issue is not one of innovation or understanding. This issue is branding. Positioning an innovation requires a different approach.
Do You Believe In Your Brand?

Do You Believe In Your Brand?

Do you believe in your brand? This may sound like a trite question, but do you? Do you really believe in your brand? Behind every Sticky Brand are people — smart, ambitious, impatient people. People who believe in their brand so deeply that they will do anything in their power to make it a success.

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Jeremy Miller

Top 30 Brand Guru

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Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.

Let Us Show You The Sticky Branding Approach

In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.

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