Blog

We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

Please Don’t “We We” On Your Customers

Please Don’t “We We” On Your Customers

Nothing will accelerate your marketing more than clear brand messaging. Learn how to describe your brand and what makes it unique in 10 words or less.
Get Your Social Media Group Dancing

Get Your Social Media Group Dancing

Grow your social media group. Nobody likes to dance alone is the mantra for growing a boundaryless social media community. Make your group a party.
Did Google Kill Blogging?

Did Google Kill Blogging?

On July 1, 2013 Google is shutting down Google Reader. In a short blog post Google changed the direction of blogging. The announcement is a wake-up call for bloggers and companies to rethink their content strategies.
Social Media is a Tactic, Not a Strategy

Social Media is a Tactic, Not a Strategy

Asking a company about their social media strategy is like asking a carpenter whether he has a hammer strategy. We’re talking about tools not architectural drawings. Social media are tools to support a strategy.
LinkedIn Groups: Cans of Spam

LinkedIn Groups: Cans of Spam

LinkedIn has a problem with their groups. They have communities brimming with potential, but most are choking on spam. It's time to push back, and prevent the self-promoters from making an impact on LinkedIn.
A Community Starts With 1,000 Members

A Community Starts With 1,000 Members

A community starts with 1,000. The reason so many social media groups fail is they don’t achieve a critical mass. They need that first 1,000 members to form the seed of a community.
It Takes One To Know One

It Takes One To Know One

Boomers join associations, young professionals join communities. Professional associations are in a state of decline. Community building is the path to relevance.
Platform Authenticity: When Self-Promotion Is Annoying

Platform Authenticity: When Self-Promotion Is Annoying

Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.

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Jeremy Miller

Top 30 Brand Guru

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Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.

Let Us Show You The Sticky Branding Approach

In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.

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