Companies often talk about rebranding — as if “reinventing” or “refreshing” a brand is the magical solution to any problem. This is not true. Here’s how branding really works.
Rebranding your business is a big decision. Analyze the risks and opportunities. Here’s a step-by-step approach to rebrand your business.
One of the strongest drivers in getting customers to buy is brand awareness. Your customers need to know your brand, like it and trust it.
Marketing strategy is the why behind the work, and a marketing plan is the when and the what that describes the work. Here’s how to use them.
You can be doing a lot of marketing, but is it working? Here’s what you need to turn your marketing strategy from fluff to results!
Every aspect of your business contributes to your brand, but it’s strategic! Here are 5 components of a brand strategy, and how they work.
Marketing is shifting rapidly, especially in digital marketing. These are our top 5 2020 marketing trends to manage to grow your brand.
You’ve started a business, and you’ve picked out a business name. Now it’s time to register your business name. Here’s how!
Naming a new product is tricky! But getting it right will setup your brand for success. Here’s a proven process to name a product.
If you’re like me, your business is your baby. I’m sure you will put similar effort into naming it. Here are 8.5 steps to name your business.
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