The first step toward building an audience on social media is simply figuring out who and where your customers are to build a strategy.
Corona beer’s brand is in trouble. 38% of Americans wouldn’t buy Corona beer because of the coronavirus. How crises impact brand names.
Instagram is essential for any marketing strategy to grow their audience. Here are 7 tips to activate your brand on Instagram.
The first one crushed, so we’re doing it again. I am excited to invite you to part 2 of the Sticky Branding webinar series. Join me at 12pm EST / 9am PST on March 18 for a free webinar on how to build a marketing strategy that actually works.
How you build a brand so your customers will know exactly who you are, what you offer, and how you can serve them, is essential for success.
There is no such thing as bad names, just bad strategies. Brand names are strategic. By choosing a brand name, you are choosing the story you want to share.
There are 4 key elements you need to create an inspirational, and memorable brand that connects with your clients.
In a world of too much noise, the simple act of building strong customer relationships will make your brand stand out. Here’s how.
Brand positioning shapes how your customers know your products and services, and if they will buy. Here is how to position your brand.
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