Define Your Brand Messaging with Another Way to Say “One Stop Shop”
One stop shop is not a value proposition. It's a cliche. Find another way to say one stop shop to describe your brand. Here's how.
Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
Strategic Clarity and Why You Can’t Grow Without It
Without an effective strategy, you can feel lost. Achieving Strategic Clarity is the process of clearly articulating your brand strategy and positioning so everyone gets it, inside and out. Here's how.
How to Name a Product
Naming a new product is tricky! But getting it right will setup your brand for success. Here's a proven process to name a product.
Canadian Companies Are Dropping “Canada” from their Names, and They Should!
In the oil patch, "Canada" is becoming a dirty word. Encana and TransCanada Pipelines changed their company names to drop "Canada."
How to Name Your Business
If you’re like me, your business is your baby. I’m sure you will put similar effort into naming it. Here are 8.5 steps to name your business.
How Effective Organizations Manage a Disruption
Disruption is a constant, and it’s better to assume your business will face one. When you notice a disruption happening, pause and look within. Engage your team!
Everyone Has to Name Something, At Least Once
Every entrepreneur, business owner, and marketer has to name something — at least once. You need a name to start a business, create a product, launch a campaign, or share an idea. Everything, literally everything, has a name.
Brand New Name Is Here!
Brand New Name (the book) is now available. It hit bookstores on October 8th. Get your copy today!
How Cheerios Got Its Name
Cheerios is America's breakfast cereal, but it was actually started as Cheerioats. Here's how Cheerios got its name! It's a brilliant!
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Jeremy Miller
Top 30 Brand Guru
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Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
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