An empowered team can out innovate a brilliant individual. Empowerment, even when it seems risky, starts with a leadership decision. Nothing happens until a leader makes a choice to empower their employees to be successful.
The Slingshot Strategy is a proven, step-by-step strategic planning process to launch your business and brand forward. It can feel risky or counterintuitive to pause for a moment; to plan; to think; to build up the inertia you need to launch forward. But a sound Slingshot Strategy, even while pulling back initially, creates the forward momentum you need.
You can’t build your strategy unless you know where you are now. An effective way to establish where you are is by assessing your brand positioning. This creates a baseline.
Everybody loves a good comeback story. It’s time to shift from crisis to a comeback. Is your brand ready Here’s a short video on how to adapt your marketing for the comeback.
Comeback from the pandemic with a Slingshot Strategy. Here’s how. The Slingshot Strategy is a proven, step-by-step branding and marketing process to drive sales in three stages.
Marketers continually have to keep an eye out for the latest trends influencing the future of social media and evolve accordingly.
Why sending proposals is hurting your sales. It doesn’t cost anything to say, “Send me a proposal.” But don’t! Send a contract instead.
Sarah Young is a Strategy Coach and author at Sticky Branding. She guides companies to create and implement marketing strategies that move the sales needle.
Allowing employees to take leadership of their roles results in high impact and positive long-term effects for the company and its individuals.
Your brand is a work in progress. Mine too. Brilliant brands have quirks and flaws. They are constantly evolving, but that’s what makes them and memorable.
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