Your brand is a work in progress. Mine too! But after periods of growth or rapid change you can feel like you’ve created a Frankenbrand. So we set out to change that. I am excited to announce the launch of Sticky Branding’s newest website.
There’s a strange disconnect in branding. We talk a lot about Tesla and Apple, but even mundane businesses have Sticky Brands. They’re who you learn from.
Sign up for the Brand Messaging Sprint. In a two-week sprint, you will develop brand messaging that provokes your customers to buy, and prove that it works. Here’s how.
Since the invention of the wheel, humans have been disrupting themselves. Change is a constant. And how your business deals with change can be its competitive advantage.
Strategy without action is just dreaming. And so much of what goes on in branding and marketing are just dreams. Marketers and entrepreneurs can have brilliant ideas for their brands or campaigns, but without the work it’s all rather meaningless.
This fall Sarah and I are launching a Sticky Branding podcast, and we are looking for stories. There are lots of podcasts from authors and speakers, but what we feel is missing is real, boots-on-the-ground stories from business owners and CEOs of companies like yours and mine. Would you like to share your story?
Before you begin selling, determine who your ideal target market is. Broadly, a target market is a segmented group of people or businesses.
Brand marketing is about positioning. Defining where your brand will play and how it wins. Discovery how with a simple model, the 3M’s — market, message, method.
Businesses should consider this when dealing with customers today, “challenge the customer’s comfort zone.”
An empowered team can out innovate a brilliant individual. Empowerment, even when it seems risky, starts with a leadership decision. Nothing happens until a leader makes a choice to empower their employees to be successful.
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