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We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

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Sticky Branding Updates

Leading with Compassion — Interview with Henry’s CEO, Gillian Stein

Leading with Compassion — Interview with Henry’s CEO, Gillian Stein

By Jeremy Miller

After a startling 90% drop in revenue, Gillian Stein, CEO of Henry's, shares on the Sticky Branding Podcast her approach to leadership, navigating the crisis, and how Henry’s is innovating and coming out of the pandemic stronger than ever.

Customers Judge Your Brand With Their Eyes

By Jeremy Miller | Brand Differentiation

We are visual creatures and judge with our eyes. How your brand looks demonstrates its value. Customers choose attractive brands first!

Brand Guidelines Are Unsurprisingly All the Same

By Jeremy Miller | Brand Naming

It doesn’t matter the brand, brand guidelines are usually the same, at least when it comes to brand names: short, simple, easy to pronounce, doesn’t have negative connotations.

How I’m Launching My Next Book, Brand New Name!

By Jeremy Miller | Sticky Branding Updates

Save the date. Brand New Name (the book) launches on October 8, 2019. Discover all the freebies and promos we have to launch the book as a bestseller.

Three Steps to Frame the Heart and Soul of Your Brand

By Sarah Young | Branding Strategies

A gorgeous brand without a clearly defined purpose is like a perfectly wrapped gift that’s… well, empty. How disappointing is that?! Three steps to frame and nurture the heart and soul of your brand.

A Brand In Progress: Check Out the New Website!

By Jeremy Miller | Sales, Sticky Branding Updates

Your brand is a work in progress, ours too. Check out Sticky Branding's new website and updated brand identity. It's a brand in progress!

Make Your Brand Name Function as a Verb

By Jeremy Miller | Brand Naming

Making a brand name become a verb (or even a noun) is powerful. So why not build that right into your brand naming strategy?

Energy Is a Powerful Brand Differentiator

By Jeremy Miller | Brand Differentiation

Brand Energy is the great differentiator. Brands that have energy, stand out. Brands lacking energy are heading for the graveyard.

Why Are Children’s Brand Names Misspelled?

By Jeremy Miller | Brand Naming

There's a surprising trend in children's brands. A disproportionate number of children's brand names are misspelled, and here's why.

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