New eBook: Offer Messaging Stack
The Offer Messaging Stack is a simple tool to create brand messaging that will provoke your customers to buy. It helps you break down your messaging into the fundamental building blocks of a pitch. Get your free copy
Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
How Nachos Got their Name
It's surprising how some of the most common names we interact with daily have fascinating stories. Nachos, for instance, are named after their inventor, Ignacio "Nacho" Anaya.
25 Brand Names That Became Common Words
Great brand names can become common words like Google or Kleenex. These are category defining brands that people convert them into verbs and nouns. See 25 surprising examples of brand names that became common words.
Brand Names Are a Diminishing Resource
We're facing a naming drought. Brand naming has never been more challenging, because brand names are becoming a diminishing resource. Every four-character .com domain name has been registered, and soon all the five-character .com’s will be registered too.
The 3C’s of Creativity: Consume, Connect, Create
Being able to generate ideas on demand is a process. Apply the 3Cs of creativity to increase the quality and volume of your ideas: Consume, Connect, Create.
The Story Behind E3 Restaurant Group’s Name
In 2018 CRI changed its name to E3 Restaurant Group. Learn how the company used Sticky Branding's brand naming process to select a name that was a symbol of their legacy, and the pioneers of the Seattle restaurant industry.
Is Your Marketing an Investment or an Expense?
When you’re marketing making is money it’s not an expense, it’s an investment. Don't hamper your growth with a fixed marketing budget. Always have an unlimited budget for marketing that works.
Bridging the Strategy Gap
Your company doesn’t have the knowledge, skills and processes it needs to achieve its strategic plan. This is your strategic gap. Build a capabilities roadmap to achieve your strategic objectives. Here's how.
Should I Chase Unicorns or Everyday Clients?
Unicorns are exquisite, profitable customers, but exceedingly rare. You can waste a lot of time selling to unicorns. The opportunity for growth is in the herd with "ideal average" customers.
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Jeremy Miller
Top 30 Brand Guru
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Visit the Podcast Page
Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
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