Even Mundane Businesses have Sticky Brands
There’s a strange disconnect in branding. We talk a lot about Tesla and Apple, but even mundane businesses have Sticky Brands. They're who you learn from.
Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
Discover Your Brand’s Spirit Animal
Animals are powerful symbols to personify your brand and what it represents. If your brand had a spirit animal, what kind of animal would it be?
Make Buying Insanely Easy
The gold standard of a strong brand is fast, efficient selling. Simplify your buying process by avoiding these three buying sins.
Successful Companies Create Great Brands
Successful businesses create great brands, and never the other way around. No one cares about your brand if your business is not successful.
Types of Brand Names: The Anatomy of a Name
There are hundreds of ways to create a brilliant name for your brand. To spark your creativity explore these 16 types of brand names.
Quirks Make Brand Names Unforgettable
Safe brand names are functional, but forgettable. It’s a names quirks and flaws that make it distinctive, endearing and unforgettable.
Minimum Viable Outcome
Minimum Viable Outcome is a customer's basic outcome. What do your customers want? As Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”
Small Acts of Participation
Activate your community with Small Acts of Participation. These are deliberate activities to connect people to your mission. Discover how.
Great Brands Are the Same but Different
Great brands stand out by being the same but different. That tension makes your brand interesting yet credible. Differentiate your brand at the edges.
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!
Jeremy Miller
Top 30 Brand Guru
Download our Latest Guide
Visit the Podcast Page
Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!
"*" indicates required fields
