How to Position Your Brand for Sales (Video)
Brand marketing is about positioning. Defining where your brand will play and how it wins. Discovery how with a simple model, the 3M's — market, message, method.
Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
Social Proof Your Brand
Customers want to validate they're making the right purchase decision. So they Google. They're looking for social proof to validate you're as good as you say you are. Learn how to use social media, PR, and influencers to create social proof for your brand.
Neutralize the Competition
Growth is important, but it's not the only strategy. Think like a judo strategist when attacking a disruptive innovation. Neutralize the competition and use their strengths to win.
6 Inspiring Vision Statements that Built Iconic Brands
Dream big. Create an inspirational vision statement for your brand that possesses childlike wonder. Use these 6 iconic brands' visions to inspire you.
Webinar: Build a Brand That Drives Action
On Wednesday, April 20 I am hosting a live webinar with Pardot / Salesforce.com. Join me for an interactive discussion on how B2B companies engage their customers and grow their brands.
3 Reports to Identify Active Buyers
When B2B buyers have a major purchase to make they binge. Here are 3 reports to spot the binge so you can sell to active buyers.
The ABCs of Digital Marketing: Always Be Converting
The ABCs of digital marketing. Always be converting. Closing is definitive, but converting is fluid. Think of conversions like steps in a relationship. You are converting strangers into friends and ultimately customers.
Instagram Took the Kodak Moment
Kodak became an iconic brand, because it facilitated an important job. It helped us visually journal the special moments in our life. But as we know, Kodak lost its way. In early 2012 Kodak filed for bankruptcy. Ironically, right as Kodak was failing Facebook was acquiring Instagram. Instagram had taken the place of the Kodak Moment.
Why Your Company Needs a Compelling Purpose
When employees don't have a compelling purpose there's a high probability they're working for the weekend. Purposes focuses them and energizes your brand. It gives them a reason to work.
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Jeremy Miller
Top 30 Brand Guru
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Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
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