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We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

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Brand Differentiation

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Brand Naming

Brand Strategies

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Sticky Brands

Brand Naming Process: How to Name A Business or Product

Brand Naming Process: How to Name A Business or Product

By Jeremy Miller
An introduction to a brand naming process. Learn a systematic approach to generating and selecting brand names, and how to test them. It's a proven approach, but it does take time and creativity to get it right.
How the Slingshot Strategy Works to Launch Products or Services

How the Slingshot Strategy Works to Launch Products or Services

By Sarah Young | Slingshot Strategy
The Slingshot Strategy is a proven, step-by-step strategic planning process to launch your business and brand forward. It can feel risky or counterintuitive to pause for a moment; to plan; to think; to build up the inertia you need to launch forward. But a sound Slingshot Strategy, even while pulling back initially, creates the forward momentum you need.
How to Grow Your Business into a Sticky Brand

How to Grow Your Business into a Sticky Brand

By Jeremy Miller | Branding Strategies
When your customers know your brand, like it and trust it — they will choose it first. That’s what it means to have a Sticky Brand. Here's how!
New eBook: Offer Messaging Stack

New eBook: Offer Messaging Stack

By Jeremy Miller | Brand Messaging
The Offer Messaging Stack is a simple tool to create brand messaging that will provoke your customers to buy. It helps you break down your messaging into the fundamental building blocks of a pitch. Get your free copy
Slingshot Your Business Strategy

Slingshot Your Business Strategy

By Jeremy Miller | Slingshot Strategy
The Slingshot Strategy is a proven, step-by-step branding and marketing process to drive sales in three stages. Discover how Sticky Branding can help grow your brand.
Launching a New Sticky Branding Website

Launching a New Sticky Branding Website

By Jeremy Miller | Sticky Branding Updates
Your brand is a work in progress. Mine too! But after periods of growth or rapid change you can feel like you’ve created a Frankenbrand. So we set out to change that. I am excited to announce the launch of Sticky Branding’s newest website.
Even Mundane Businesses have Sticky Brands

Even Mundane Businesses have Sticky Brands

By Jeremy Miller | Brand Differentiation
There’s a strange disconnect in branding. We talk a lot about Tesla and Apple, but even mundane businesses have Sticky Brands. They're who you learn from.
How to Create Brand Messaging That Provokes Your Customers to Buy

How to Create Brand Messaging That Provokes Your Customers to Buy

By Jeremy Miller | Brand Messaging
Sign up for the Brand Messaging Sprint. In a two-week sprint, you will develop brand messaging that provokes your customers to buy, and prove that it works. Here's how.
How You Manage Change Is a Competitive Advantage

How You Manage Change Is a Competitive Advantage

By Jeremy Miller | Marketing
Since the invention of the wheel, humans have been disrupting themselves. Change is a constant. And how your business deals with change can be its competitive advantage.

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Jeremy Miller

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Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.

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In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.

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