A year after the pandemic, it felt like we were going to war. Crisis Marketing had purpose. We weren’t just growing brands, we were preventing layoffs and closures.
We have been living off relationship capital earned from before the pandemic. Zoom is consuming relationship capital, not creating it. This should raise alarm bells for any salesperson or brand that is dependent on personal relationships.
Sticky Branding turns 10 in March! Ten years later, we are still true to these beliefs. What I couldn’t see ten years ago was how we were going to carve out a niche in the branding space. Sticky Branding is branding for sales performance.
Successful companies know that sales promotions are among the most effective methods of increasing sales and heightening brand awareness.
How can marketers remain competitive and drive value for their business? How can they stay relevant in 2021?
What makes strategy — and more specifically, strategic planning — so difficult is answering the how. Here are two tools to help a company develop its strategy.
When customers feel uncertain they hesitate. They can demonstrate a desire and a need to move forward, but they don’t buy. They keep pumping the brakes and delaying purchase decisions until the very last moment. This is just-in-time buying.
Entrepreneurs are more stressed than ever before. The rates of depression and anxiety have grown amidst the pandemic, especially now that we are into the second, if not third, wave.
When it comes to choosing the best ideas to pursue, some common advice is to pick what you’re good at or something you already know about.
Your value proposition has to be clear to be effective. Here are two simple templates to write your value proposition.
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