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We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

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An Empowered Team Can Out Innovate a Brilliant Individual

An Empowered Team Can Out Innovate a Brilliant Individual

By Jeremy Miller
An empowered team can out innovate a brilliant individual. Empowerment, even when it seems risky, starts with a leadership decision. Nothing happens until a leader makes a choice to empower their employees to be successful.
A’s Hire A’s, and B’s Hire C’s

A’s Hire A’s, and B’s Hire C’s

By Jeremy Miller | Branding Strategies
Talent is the great divider of brands. Your organization's ability to attract, hire, and organize talented people is what will separate it from the competition. As Donald Rumsfeld famously said, "A's hire A's and B's hire C's."
Pivoting Too Soon and Too Often

Pivoting Too Soon and Too Often

By Jeremy Miller | Branding Strategies
Pivoting is a powerful concept, especially for high growth companies. But it's being overused. A company shouldn't be pivoting multiple times per year, let alone multiple times every three years. Here is a more effective approach to evolving your strategy.
Rebranding Sticky Branding: What Do You Think?

Rebranding Sticky Branding: What Do You Think?

By Jeremy Miller | Brand Differentiation
A strong brand is a visual brand. You can see the difference. See the rebranding of Sticky Branding and how we refreshed our brand. We redesigned the brand from the ground up, and emphasized creating a website that sells.
Accomplishments in a Bottle

Accomplishments in a Bottle

By Jeremy Miller | Personal Branding
Here is a simple team building idea for the New Year. When you or a member of your team have an accomplishment, even a small one, log it on a piece of paper and stuff it in a bottle. At the end of the year have a party. Break open your bottle of accomplishments, and reminisce on all that you accomplished. Here's how the activity works.
Simple Marketing Idea: Send New Year’s Cards

Simple Marketing Idea: Send New Year’s Cards

By Jeremy Miller | Marketing
Here is a simple marketing idea to engage customers and differentiate your brand. Instead of sending Christmas cards, send New Year's cards. It'll surprise and inspire your clients.
The ROI of Time — Cull the Busy Work

The ROI of Time — Cull the Busy Work

By Jeremy Miller | Personal Branding
Busy work is the antithesis of extraordinary results. The most successful people are the most productive people. Cull the busy work and focus on the one thing that has the most return on your time.
Great Brands Are Built in Periods of Great Change

Great Brands Are Built in Periods of Great Change

By Jeremy Miller | Branding Strategies
If you ever had aspirations to grow an iconic brand, now is the time. Great brands are built in periods of technological and social revolution, like between 1875 to 1925. This was the period that brought us Ford, IBM, Hershey's, 3M, Coca-Cola, and Kellogg's, to name a few. We are experiencing a similar shift today.
Do Customers Know, Like and Trust Your Brand?

Do Customers Know, Like and Trust Your Brand?

By Jeremy Miller | Brand Differentiation
Relationships make brands sticky. Do your customers choose your brand first? What separates average brands from Sticky Brands is a First Choice Advantage.

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