From Crisis to Comeback (Video)
Everybody loves a good comeback story. It’s time to shift from crisis to a comeback. Is your brand ready Here’s a short video on how to adapt your marketing for the comeback.
Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
Personal Branding Strategy: How to Get Really Famous
How to get really famous. Here's a proven personal branding strategy to stand out, grow your audience, and make your mark. You can apply the ideas to your business to grow an outstanding personal brand.
How to Find Centers of Influence That Move the Sales Needle
If you kiss enough frogs you'll find a prince. But if you're tired of kissing frogs there is a better way of networking. This is a strategic approach to find and develop centers of influence (COI) — referral partners that provide sales leads for your business.
Ultra Long Form Content: It’s a Home Run
Ultra long form content performs surprisingly well. It generates more website traffic, it has high search value, and it generates more social media engagement. It's definitely worth adding to your content marketing mix.
Brand Metaphors: How to Engage Customers at a Deep, Visceral Level
Brand metaphors give your brand a three dimensional quality. They connect with customers at a deep, visceral level that could not be achieved through classical marketing techniques. Brand metaphors help you connect with your customers a subconscious level.
Ultra Long Form Content: A 30 Day Test
Does long form content perform better than normal content? For the month of August I am shaking things up and posting indepth articles on branding — articles that are 2,500 words on average. I am testing long form content to see its impact on my content marketing strategy.
A Brand to Love: Brand Mascots Tug Your Heartstrings
Brand mascots evoke powerful memories that stick with you for a lifetime. Tony the Tiger, the Pillsbury Doughboy, the Jolly Green Giant, and Mr. Clean are all mascots that personify their brands. They provide a human face that we know, like, and trust.
Make Your Brand Iconic: The Power of Symbols in Branding
Symbols are a powerful element of your brand identity system that extend beyond your logo. The goal of brand builders is to create a visual shorthand using symbols to connect and engage your customers.
Be Right Back
Be right back. Last week I had laser eye surgery. The recovery is taking longer than expected. I've been advised to avoid screens for 2 weeks. I am taking a short pause from the blog, and will be back at it next week (knock on wood).
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Jeremy Miller
Top 30 Brand Guru
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Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
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