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We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

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Sticky Branding Updates

Sticky Brands

Any Business Can Grow a Sticky Brand

Any Business Can Grow a Sticky Brand

By Jeremy Miller
Any business of any size can grow a Sticky Brand! It’s achievable for anyone willing to put in the time, energy, resources, and creativity to break away from the industry norms and find innovative ways to serve their customers.
Never say, “One Stop Shop”

Never say, “One Stop Shop”

By Jeremy Miller | Brand Messaging
One stop shopping is not a value proposition, it's a compromise. Great brands are not all things to all people. Trying to serve everyone is a formula for losing your competitive advantage.
Measuring Content Marketing’s Effectiveness

Measuring Content Marketing’s Effectiveness

By Jeremy Miller | Marketing
Define your goals for effective content marketing. Lead generation is only one outcome. Focus on sharability and engagement to generate future sales.
5 Signs of a Sticky Brand

5 Signs of a Sticky Brand

By Jeremy Miller | Branding Strategies
The 5 signs of a sticky brand: work differently; doring customers; more profit; competitors avoid you; continually innovate. How do you stack up?
Learn To Love Networking

Learn To Love Networking

By Jeremy Miller | Personal Branding
Networking is crucial to business, but if not done well it is time consuming and ineffective. Use a system to connect with higher quality contacts, and build purposeful relationships.
Brand Relationships Start With A Conversation

Brand Relationships Start With A Conversation

By Jeremy Miller | Personal Branding
Conversations are the seeds of brand relationships. Your clients won’t buy from you unless they like you and trust you first. Use your content to start a conversation.
Succeed With A Culture Of Failure

Succeed With A Culture Of Failure

By Jeremy Miller | Branding Strategies
Companies often hire consultants so they don’t make mistakes. The challenge is innovation doesn’t happen in a vacuum. And trying to make everything perfect before you act will not mitigate risks, it just delays action.
Goals Shape Brands

Goals Shape Brands

By Jeremy Miller | Branding Strategies
Goals shape brands. They become the guiding purpose of a business, and provide a lightning rod to organize people, create energy and make decisions.

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Jeremy Miller

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Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.

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In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.

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