Blog

We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

The First 6 Months

The First 6 Months

Six months ago North Americans were ordered to stay home. The pandemic empowered us to think differently about strategy and execution. Here's how.
Sell In The Language Of Your Customers

Sell In The Language Of Your Customers

When your customers don’t understand the words you say, they don’t buy. Convey and communicate your expertise in the language of your customers. Simple, clear communication demonstrates expertise. And simple, clear communication drives sales.
Recession-Proof Your Business

Recession-Proof Your Business

Recessions are inevitable. Start preparing for the next one now, and build a marketing engine that will drive growth no matter the economic climate. Be your customers' first call when they're ready to buy.
Shared Experiences: Learn Through Others

Shared Experiences: Learn Through Others

Opinions are like noses, everyone’s got one. Experiences on the other hand are highly valuable. Seek out experiences so you can grow faster.
Imagery Rules: Images Engage Emotions

Imagery Rules: Images Engage Emotions

When it comes to actions, pictures engage us far more effectively than text. In seconds a picture can tell a story, convey meaning and engage our emotions. Speed is important. The faster we react, the more likely we’ll act.
The 3R’s of Prospecting: Relationships, Referrals, Results

The 3R’s of Prospecting: Relationships, Referrals, Results

Prospecting for customers is more than hunting and cold calling. Business development is a process that focuses on the 3R's: Relationships, Referrals and Results.
Sales Tactic: Use A Door Opener

Sales Tactic: Use A Door Opener

Customers mitigate major purchase decisions by hedging. It's a natural part of the buying cycle. Instead of fighting or avoiding the hedge, use a Door Opener to initiate the sale.
The Best Time To Start Customer Relationships

The Best Time To Start Customer Relationships

The best time to initiate customer relationships is three years before they need you. Instead of competing for existing demand, build relationships so your customers call you first when they're ready to buy.

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Jeremy Miller

Top 30 Brand Guru

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Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.

Let Us Show You The Sticky Branding Approach

In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.

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