Get Ahead of the Second Wave
A second wave is real, and with it comes risk factors for your business. Here is how to prepare your business for the second wave.
Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
Short Circuit The Sales Process: Lead With A Hypothesis
Lead with a hypothesis. You don’t have time to ask a prospect how you can help them. They expect you to know the answer before you even start.
Water Cooler Moments: Sparking Conversations
Water cooler moments are the secret of creating an engaging social media group. They draw people together, spark conversation, and help it grow further, faster.
Feed The Buyers’ Information Needs
When your clients are looking for information about your products, give them everything! Internet research is a common step in any major purchase, and your clients research to help them get informed and mitigate their buying risks.
10 Principles of a Sticky Brand
Growing a sticky brand is a choice. The 10 Principles of a Sticky Brand define what a company needs to achieve to make their brand sticky.
Customers Need Trust, Not Discounts
Discounts, promotions and cheap prices are shortcuts to grow your sales, but anyone can offer them. And if anyone can do it, you can’t grow a sticky brand. Price is a race to the bottom.
The Partner Compensation Problem
The biggest obstacle to creating a unified brand for a professional services firm is the Partner compensation plan. ‘Eat what you kill’ comp plans fracture brands.
Like it or Not, We’re ALL in Sales
A decade ago, sales people were sales people, marketers were marketers, and accountants were accountants. Everyone had clear roles and lines of responsibility. In the Social Era, the lines of responsibility have become fuzzy. Now everyone has to sell.
New Year’s Resolutions Are A Marathon, Not A Sprint
New Year's Resolutions are a marathon, not a sprint. If you’re serious about achieving your Resolutions this year, break them down into small steps that you can consistently execute every week.
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Jeremy Miller
Top 30 Brand Guru
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Visit the Podcast Page
Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
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