People Persuade Themselves

People Persuade Themselves

One of the great myths of sales and advertising is people can be persuaded to do things they don't want to.  Some sales people like to say, "I can sell ice to Eskimos."  As if to say, they can overwhelm their customers with so many arguments and benefits that the...

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Digital Brands Are Visual Brands

Digital Brands Are Visual Brands

In the digital world, our eyes are our most important sense.  We stare at websites, read articles, read and respond to emails, watch videos and so on.  The bulk of the information we are taking in comes from our eyes. Evaluate Your Brand Visually Take a moment and...

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The Rise of Brand Journalism

The Rise of Brand Journalism

Brand journalism offers a tremendous opportunity for companies to connect with their customers and build their brands.  Brand journalism is a subset of content marketing.  It's the process of producing valuable, relevant content for your marketplace, whether they are...

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What is Sticky Branding?

What is Sticky Branding?

I am excited to be making the inaugural post on www.StickyBranding.com.  This project has been a long time in the making, and is a big moment for myself and my team. What is Sticky Branding? Sticky Branding is two things: a philosophy and a company. It's a philosophy:...

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