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Everything Starts With a Name

You need a name to start a business, create a product, launch a campaign, share an idea, or define a place. Everything, literally everything, has a name. It’s the cornerstone of your brand, and it is how people and customers will know it.

It cannot be overstated, choosing a brand name is one of the most important business decisions you will make. Websites and campaigns are temporary, but brand names stick around for a very long time. They are the longest living artifact of a company. It’s how your brand will be known, forever. Getting your brand name right is essential.

Brand New Name shows you what to do every step of the way, using exercises that generate lots of naming ideas, combined with tools and techniques for testing which names resonate the most.

You’ll discover how names persuade people and get stuck in their minds, and you’ll learn the origin stories of interesting brands. Brand New Name brings together a practical how-to guide with loads of examples and inspirational stories so you can create a name that you will be proud to own.

 
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About the Author

Jeremy Miller is a brand strategist and bestselling author.

Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.