Name Score Surveys
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Enter a new name below and click 'Submit' to create your first name score survey!
Enter a new name below and click 'Submit' to create your first name score survey!
Name Score Survey
Name
Strategic Fit
Positioning
Review your brand description and objectives. Does the name position the brand to win?
Review your brand description and objectives. Does the name position the brand to win?
Clarity
Say the name out loud. Is it easy to say, easy to spell, and easy to remember?
Say the name out loud. Is it easy to say, easy to spell, and easy to remember?
Tone
Does the name convey the tone and brand personality that you defined in the Naming Strategy?
Does the name convey the tone and brand personality that you defined in the Naming Strategy?
Emotional Connection
This is a personal thing. How does the name make you feel? Does it make you smile, or make you a little nervous? Do you know it’s brilliant, but don’t know why?
This is a personal thing. How does the name make you feel? Does it make you smile, or make you a little nervous? Do you know it’s brilliant, but don’t know why?
Naming Criteria
Does the name fulfill the technical criteria defined in the Naming Strategy?
Does the name fulfill the technical criteria defined in the Naming Strategy?
Namescape
Distinctiveness
How unique is the name? Does it make the brand stand out in the category?
How unique is the name? Does it make the brand stand out in the category?
Defendability
Can you defend the name and make it your own? There are shades of grey in owning a name. For example, it’s in use in an unrelated category or industry. Your brand has the same name, but in a totally different space. How likely is it you can own this name and make it relevant to your brand?
Can you defend the name and make it your own? There are shades of grey in owning a name. For example, it’s in use in an unrelated category or industry. Your brand has the same name, but in a totally different space. How likely is it you can own this name and make it relevant to your brand?
Your Name Score
Strategic Fit
Social Media URL Availability
Checking social media URL availability...
Namescape
Domain Availability
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