Sticky Branding is hiring a Senior Writer and Content Specialist to help grow our brand. The challenge, if you choose to accept it, is to write interesting articles on branding and business strategy based on Sticky Branding’s core principles and methodologies.
At Sticky Branding, we geek on business strategy, marketing, branding, and sales. For us, branding isn’t about logos, taglines or colors. Branding is about the bond you form with your customers — a bond where they choose you first. We are writing to engage and educate business owners and leaders on how to grow their businesses into Sticky Brands.
The content is academic but accessible. Think of articles you might read in the Harvard Business Review, Fast Company, or Inc.
A major project is to produce long form content (3,000 to 5,000 word posts) on key topics related to our work: brand positioning, brand differentiation, brand messaging, brand naming, and brand strategy. We will then create clusters of content answering questions around these pillar posts. This requires you to master our principles and programs in order to teach and evangelize our ideas to a broad business owner community.
As you learn and grow with us, you will be able take on more and play a significant role in our marketing and educational content.
Responsibilities:
- Content Creation: Write a variety of articles about branding, marketing, and strategy based on the principles of Sticky Branding.
- Editing: Edit the team’s content to ensure consistency in grammar, style, and accuracy.
- Content Strategy: Collaborate with the team to build an effective content strategy tailored to growing Sticky Branding’s brand, voice, and online presence (SEO). Be involved in content brainstorming and planning.
- Content Quality Oversight: Ensure that all content meets Sticky Branding’s editorial standards.
What We’re Looking For:
- A Versatile Writer: Able to handle long form academic articles to short, punchy pieces that quickly convey an idea.
- Portfolio: Able to showcase relevant business content — whether blog posts or published articles — that showcase a high degree of understanding of the topic and able to translate it into interesting, accessible, enjoyable articles.
- SEO Savvy: A major purpose of this content is to “own” our keywords and drive top of funnel traffic to our website and services.
- Independent: Self-driven and able to operate without constant supervision, while still collaborating effectively with the team.
- Flexible: Able to adapt to the rapidly changing nature of digital media.
- Communication: Excellent written and verbal communication skills in English.
- Tech-Savvy: Proficient with WordPress, email marketing platforms, and even AI. We will take advantage of AI tools to breakup long form content and increase our production rates.
- Attention to Detail: A strong eye for detail to ensure quality control in grammar, style, and citation.
- Education: Post-secondary education in journalism or related fields is preferred but not required.
If this sounds like you, we want to speak with you. Sticky Branding is hiring a Senior Writer that will grow with us for the long term. We believe great marketing and branding gets better with time and experience. We can’t wait to speak with you.
Job Details:
- Compensation: R30,000-40,000 per month, depending on experience.
- Working Hours: Flexible but available for meetings between 2pm to 7pm SAST (to align with the Canadian team).
- Hybrid Optional: Our team is based in Cape Town and meets in person weekly at our co-working space on Kloof Street. It’s our preference to have you work and be a part of our team and culture.
- Home Office: For your home office, you are required to have reliable, high speed internet, backup power for loadshedding, computer, and a home office environment conducive to accomplishing the responsibilities of the position.
- Full-time: 40 hours/week.
- Level: Intermediate (3-5 years of relevant work experience)
Benefits of working with Sticky Branding:
🇨🇦 Work directly with a forward-thinking Canadian company
🏆 Join a team of exceptional, marketing-obsessed thought-leaders
🧠 Cutting-edge, intellectually interesting work
✊🏾 Female-led workplace (50%+ are women)
💻 Hybrid company culture — we are global but we love to connect in person
🧘🏾♀️ Flexible hours with great work-life balance
🏡 Work from the comfort of your home 3 of 5 days per week
