Since the invention of the wheel, humans have been disrupting themselves. Change is a constant. And how your business deals with change can be its competitive advantage.
An empowered team can out innovate a brilliant individual. Empowerment, even when it seems risky, starts with a leadership decision. Nothing happens until a leader makes a choice to empower their employees to be successful.
A year after the pandemic, it felt like we were going to war. Crisis Marketing had purpose. We weren’t just growing brands, we were preventing layoffs and closures.
Sticky Branding turns 10 in March! Ten years later, we are still true to these beliefs. What I couldn’t see ten years ago was how we were going to carve out a niche in the branding space. Sticky Branding is branding for sales performance.
Kickstart the New Year with a new brand. Both Sticky Branding and Brand New Name are 80% off. Get it for $1.99! Sale ends on January 9, 2021.
The transition from in-person to virtual selling isn’t always natural. It requires a different toolbox for salespeople, and more effective marketing for companies. Here’s how.
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