Energy Is a Powerful Brand Differentiator
Brand Energy is the great differentiator. Brands that have energy, stand out. Brands lacking energy are heading for the graveyard.
Brand Energy is the great differentiator. Brands that have energy, stand out. Brands lacking energy are heading for the graveyard.
Marketing is important, but only when you have a brilliant product or services. The best branding starts from within. Be so good they can't ignore you.
People buy from people, so show your people. Revealing the people inside your company is a powerful way to engage your customers and differentiate your brand.
Nike's Kaepernick ad campaign may be controversial, but it's a brilliant marketing strategy. Nike did the math and recognized consumers will reward them for demonstrating a share value.
Memorable marketing copy sticks in your mind for 3 reasons. Learn how to make your marketing unforgettable by applying these rules.
Every brand has a shelf life, and it's surprisingly short. Here's how to spot the early warning signs your brand is out of date, and what to do about it.
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There’s a strange disconnect in branding. We talk a lot about Tesla and Apple, but even mundane businesses have Sticky Brands. They're who you learn from.