Brand Energy is the great differentiator. Brands that have energy, stand out. Brands lacking energy are heading for the graveyard.
Nike's Kaepernick ad campaign may be controversial, but it's a brilliant marketing strategy. Nike did the math and recognized consumers will reward them for demonstrating a share value.
Memorable marketing copy sticks in your mind for 3 reasons. Learn how to make your marketing unforgettable by applying these rules.
Every brand has a shelf life, and it's surprisingly short. Here's how to spot the early warning signs your brand is out of date, and what to do about it.
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