Category: Brand Differentiation

What Makes Some Slogans More Memorable than Others

What Makes Some Slogans More Memorable than Others

Memorable slogans are crafted with purpose. Once you’ve heard the slogan you can recall and repeat it. Here's how to create memorable slogans.
Be Memorable: Own a Position in Your Customers’ Minds

Be Memorable: Own a Position in Your Customers’ Minds

The enemy of your brand is indifference. Be memorable with a compelling tagline that positions your brand in your customers' minds.
Be Brilliant at the Basics

Be Brilliant at the Basics

The best things in life are simple, authentic and real. Great brands focus in on the little things, the basics, that are so often overlooked.
Discover Your Brand’s Spirit Animal

Discover Your Brand’s Spirit Animal

Animals are powerful symbols to personify your brand and what it represents. If your brand had a spirit animal, what kind of animal would it be?
Great Brands Are the Same but Different

Great Brands Are the Same but Different

Great brands stand out by being the same but different. That tension makes your brand interesting yet credible. Differentiate your brand at the edges.
4 Website Design Trends in 2017

4 Website Design Trends in 2017

See the latest website design trends for 2017. Your website is the face of your brand. Use these trends to keep your brand fresh and relevant.
Overcome Customer Indifference

Overcome Customer Indifference

You may be passionate about your business and its capabilities, but that doesn't mean anyone else cares. How to break customer indifference.
Trolling the Trolls: Wendy’s Is Killing It on Twitter

Trolling the Trolls: Wendy’s Is Killing It on Twitter

Trolling the trolls. Wendy's is taking an unusual approach to dealing with trolls on Twitter. They are trolling back. Hilarious responses creating an edgy brand.
A Little Humor Goes a Long Way

A Little Humor Goes a Long Way

Humor is a powerful customer service tool. Man gets 47 year layover, and receives the funniest customer service response. This is how customer service should really work.
Why Fit In When You Were Born To Stand Out?

Why Fit In When You Were Born To Stand Out?

Branding advice from Dr. Seuss, “Why fit in when you were born to stand out?” This philosophy explains why some people and companies have better brands than their peers.
Trying To Do Everything Is the Fastest Route to Mediocrity

Trying To Do Everything Is the Fastest Route to Mediocrity

Trying to do everything is the fastest route to mediocrity. You don't have to be on Facebook, Snapchat, and Instagram because they are new and available. The best brands are selective, and choose a few areas where they can be brilliant.

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Jeremy Miller

Top 30 Brand Guru

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