6 Inspiring Vision Statements that Built Iconic Brands
Dream big. Create an inspirational vision statement for your brand that possesses childlike wonder. Use these 6 iconic brands' visions to inspire you.
Category: Brand Differentiation
Rebranding Sticky Branding: What Do You Think?
A strong brand is a visual brand. You can see the difference. See the rebranding of Sticky Branding and how we refreshed our brand. We redesigned the brand from the ground up, and emphasized creating a website that sells.
Do Customers Know, Like and Trust Your Brand?
Relationships make brands sticky. Do your customers choose your brand first? What separates average brands from Sticky Brands is a First Choice Advantage.
Start A Fire
It's hard to ignore an energized brand. You may have never used Uber's services, but I'm sure you've heard of the company. Brand energy is one of the most important differentiators. Start a fire in your brand to stand out.
A Brand to Love: Brand Mascots Tug Your Heartstrings
Brand mascots evoke powerful memories that stick with you for a lifetime. Tony the Tiger, the Pillsbury Doughboy, the Jolly Green Giant, and Mr. Clean are all mascots that personify their brands. They provide a human face that we know, like, and trust.
Make Your Brand Iconic: The Power of Symbols in Branding
Symbols are a powerful element of your brand identity system that extend beyond your logo. The goal of brand builders is to create a visual shorthand using symbols to connect and engage your customers.
Put Your Best Foot Forward
Your customers judge your brand with their eyes. What they see sets expectations of what's to come. Put your best foot forward. Sticky Brands are visual brands.
How Color Effects Brand Development
Sticky Brands are visual brands, and choose their brand colors deliberately. Color affects brand development. It sets the tone of your brand, and influences if your customers will like you before they buy.
The Possibility of Personality
Break free of the confines of marketing, and add a human face to your brand. Humanizing your company is an immense competitive advantage. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.
Family Business Is a Competitive Advantage
Being a family business can be a source of competitive advantage — provided you're proud of being a family business. And the data proves it.
An Out of Date Website Is a Sign of an Out of Date Brand
An out of date website is obvious for all to see. But this may be more than a signal you need a new website. An out of date website may be a sign that your brand is out of date too.
Customers Persuade Themselves: The Power of Positive Mind Chatter
Your customers' own thoughts are more influential than what you say or write. Your customers persuade themselves. Engage the voice inside their head. They listen to their mind chatter more than your marketing.
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Jeremy Miller
Top 30 Brand Guru
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