Overcome Customer Indifference
You may be passionate about your business and its capabilities, but that doesn't mean anyone else cares. How to break customer indifference.
You may be passionate about your business and its capabilities, but that doesn't mean anyone else cares. How to break customer indifference.
Trolling the trolls. Wendy's is taking an unusual approach to dealing with trolls on Twitter. They are trolling back. Hilarious responses creating an edgy brand.
Humor is a powerful customer service tool. Man gets 47 year layover, and receives the funniest customer service response. This is how customer service should really work.
Branding advice from Dr. Seuss, “Why fit in when you were born to stand out?” This philosophy explains why some people and companies have better brands than their peers.
Trying to do everything is the fastest route to mediocrity. You don't have to be on Facebook, Snapchat, and Instagram because they are new and available. The best brands are selective, and choose a few areas where they can be brilliant.
A logo is the visual embodiment of your brand. It's a beacon that to draw us to it. Iconic logos possess 5 key traits. Learn how to make an iconic logo.
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There’s a strange disconnect in branding. We talk a lot about Tesla and Apple, but even mundane businesses have Sticky Brands. They're who you learn from.