Category: Brand Differentiation

DevFacto: Happy Employees Create Happy Customers

DevFacto: Happy Employees Create Happy Customers

Happy employees create happy customers. DevFacto stands out with a dynamic culture that radiates through their brand. They are a software development firm based in Edmonton, Canada. The firm has grown over 96% in the past 3 years, and their culture is a key contributor to their success.
LEAPJob: Core Metaphors Make Brands Leap

LEAPJob: Core Metaphors Make Brands Leap

Core metaphors are the linchpins of brand experiences. They span cultures, languages, dialects and countries. They are universal to all human beings, and the building blocks of our communications. LEAPJob uses the core metaphor journey in its brand architecture.
DECO Windshield Repair: Color Shapes Brand Identity

DECO Windshield Repair: Color Shapes Brand Identity

Your brand's colors are far more than aesthetic choices. DECO Windshield Repair leverages their brand colors to make their mobile kiosks stand out, attract clients and reinforce the client experience. Color is powerful part of your brand. It engages your clients at an emotional level and helps them recall your firm and make it sticky.
Codifying Brand Experiences: Make Them Sharable

Codifying Brand Experiences: Make Them Sharable

You can't judge a book by its cover, and you can't judge an experience by the sales pitch. Codify your brand experience so it's more portable, sharable and sticky. Find the essence of the experience that your community can share openly.
Amplify Your Story

Amplify Your Story

When a brand resonates with its target market the sales job is easy. The customer self selects, because the story fits. Find ways to amplify your story.
Love Your Content, Love Your Brand

Love Your Content, Love Your Brand

Interesting, engaging and well written newsletters are anomalies. Most company's content gets lost in the spam folder. The few firms that stand out take pride in their content, and put in effort that often seems out of proportion with the result.
Purdy’s Chocolates: A Culture Of Curiosity

Purdy’s Chocolates: A Culture Of Curiosity

Curiosity is a lost art in our age of broadcast marketing. Karen Flavelle, CEO of Purdy's Chocolates, bucks the trend. She encourages her staff to be curious and ask questions. Being curious can shift the brand experience. Ask your customers a question or two, and encourage them to share their story.
Enforced Mediocrity

Enforced Mediocrity

"That's the way we do things around here." What an awful phrase. It stops innovation and bringing forward new ideas dead in their tracks. Resistance to change is a fear response. It may be couched in good intentions, but fear of change saps innovation and creativity from your culture.
Vets Sheet Metal: Take Pride In Your Heritage

Vets Sheet Metal: Take Pride In Your Heritage

A brand's heritage is a competitive advantage. There's something remarkable in saying your company has been around for 20, 30 or 50 years. And it’s even more remarkable if you can say your company is 92 years old.Vets Sheet Metal has a unique brand asset: its heritage. They are a 92 year old, fourth generation family business. Their heritage is a competitive advantage, and their stories, relationships and history are brand assets.
Beau’s Brewery: All Natural Brand

Beau’s Brewery: All Natural Brand

Beau's Brewery is a young, upstart brewer challenging the goliaths of their industry. They stand out by showcasing their roots: the small family farm.
5 Star #Fail

5 Star #Fail

I witnessed one of my favorite brands go from sticky to dud when I discovered they are filtering customer reviews. Their policy to remove negative reviews on their website is destroying the bonds of trust.

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

  • This field is for validation purposes and should be left unchanged.

Jeremy Miller

Top 30 Brand Guru

Download our Latest Guide

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.