Brand symbols function as a visual shorthand. Nike has the swoosh, and Starbucks uses the twin-tailed mermaid. When customers see these symbols they immediately think of the associated brand. The company doesn't need words to tell their story. The symbol does it all. The article chronicles Sticky Branding's approach to developing a symbol for our brand.
Happy employees create happy customers. DevFacto stands out with a dynamic culture that radiates through their brand. They are a software development firm based in Edmonton, Canada. The firm has grown over 96% in the past 3 years, and their culture is a key contributor to their success.
Core metaphors are the linchpins of brand experiences. They span cultures, languages, dialects and countries. They are universal to all human beings, and the building blocks of our communications. LEAPJob uses the core metaphor journey in its brand architecture.
DECO Windshield Repair: Color Shapes Brand Identity
Your brand's colors are far more than aesthetic choices. DECO Windshield Repair leverages their brand colors to make their mobile kiosks stand out, attract clients and reinforce the client experience. Color is powerful part of your brand. It engages your clients at an emotional level and helps them recall your firm and make it sticky.
You can't judge a book by its cover, and you can't judge an experience by the sales pitch. Codify your brand experience so it's more portable, sharable and sticky. Find the essence of the experience that your community can share openly.
When a brand resonates with its target market the sales job is easy. The customer self selects, because the story fits. Find ways to amplify your story.
Interesting, engaging and well written newsletters are anomalies. Most company's content gets lost in the spam folder. The few firms that stand out take pride in their content, and put in effort that often seems out of proportion with the result.
Curiosity is a lost art in our age of broadcast marketing. Karen Flavelle, CEO of Purdy's Chocolates, bucks the trend. She encourages her staff to be curious and ask questions. Being curious can shift the brand experience. Ask your customers a question or two, and encourage them to share their story.
"That's the way we do things around here." What an awful phrase. It stops innovation and bringing forward new ideas dead in their tracks. Resistance to change is a fear response. It may be couched in good intentions, but fear of change saps innovation and creativity from your culture.
A brand's heritage is a competitive advantage. There's something remarkable in saying your company has been around for 20, 30 or 50 years. And it’s even more remarkable if you can say your company is 92 years old.Vets Sheet Metal has a unique brand asset: its heritage. They are a 92 year old, fourth generation family business. Their heritage is a competitive advantage, and their stories, relationships and history are brand assets.
I witnessed one of my favorite brands go from sticky to dud when I discovered they are filtering customer reviews. Their policy to remove negative reviews on their website is destroying the bonds of trust.
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