The hallmark of a sticky brand is adoring customers. The challenge is standing out, and delivering an outstanding experience. Good does not garner adoring customers. Good is average, and average isn’t worth bragging about.
When it comes to actions, pictures engage us far more effectively than text. In seconds a picture can tell a story, convey meaning and engage our emotions. Speed is important. The faster we react, the more likely we’ll act.
If you value your personal brand, value your bio photo. It's your logo. Glamor shots, wedding photos or pictures taken on vacation just won't cut it. They don’t demonstrate credibility, and build your brand.
Customers aren't always looking for unique and different services, especially when it comes to professional services. Often they just want the best. Stick to your knitting, and stand out as the best in your industry.