Category: Brand Differentiation

3 Ingredients of Brand Storytelling

3 Ingredients of Brand Storytelling

Telling your company’s story is a pretty simple recipe. It has 3 core ingredients: Purpose, Truth, and Action. But like all great dishes, the end result is largely based on the artistry and execution of how the ingredients are put together.
Branding: Bland, Boring And Blue

Branding: Bland, Boring And Blue

33% of the top 100 global brands are blue. Brands like P&G, IBM, GE, HP, Ford and Samsung all use blue as their primary brand color. It’s a pretty good color. Blue connotes a company that is trustworthy, established and secure. It’s the color of big, old and professional.As a result, a disproportionate number of small-to-mid size companies default to using blue in their identities too. They assume blue is a better branding choice, because it signals they are like the big, established brands. Blue is perceived as more professional. That may be true, but blue is boring!
What’s Your Brand’s Hook?

What’s Your Brand’s Hook?

A hook is what makes pop-music pop. It’s that riff or chorus that gets stuck in your head, and makes you want to ...
Differentiate With Your Business Model

Differentiate With Your Business Model

A lot of marketing is misguided, because it focuses on explaining what a company does and its service category. ...
Passionately Differentiate Your Business

Passionately Differentiate Your Business

Do you ever feel B2B marketing is just a little too clinical? Or better yet, a little too professional? I've ...
We DO Judge A Business By Its Cover

We DO Judge A Business By Its Cover

You were probably taught not to judge a book by its cover. But let's be frank, you do. We all do. We can't help ...
Expertise Defines Credibility

Expertise Defines Credibility

Until very recently where you worked said a lot about your business and your brand. In the 80's it was ...
Why Do Your Customers Buy?

Why Do Your Customers Buy?

Why do your clients choose your brand? Many people are quick to respond to this question. They'll answer with the ...
Build a Timeless Brand

Build a Timeless Brand

It’s easy to get caught up in the latest shiny objects. Right now Google+ is all the rage. A year ago the ...
Speed Sells, But Results Take Time

Speed Sells, But Results Take Time

No doubt about it, speed sells. We live in a time-starved, productivity obsessed world. Every second counts, and ...
Features and Benefits Don’t Build Brands

Features and Benefits Don’t Build Brands

Companies love to compare their products to the competition, and justify why they're better. They've got the ...

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Jeremy Miller

Top 30 Brand Guru

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