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Ultra Long Form Content: It’s a Home Run

Ultra Long Form Content: It’s a Home Run

By Jeremy Miller
Ultra long form content performs surprisingly well. It generates more website traffic, it has high search value, and it generates more social media engagement. It's definitely worth adding to your content marketing mix.
Ultra Long Form Content: A 30 Day Test

Ultra Long Form Content: A 30 Day Test

By Jeremy Miller
Does long form content perform better than normal content? For the month of August I am shaking things up and posting indepth articles on branding — articles that are 2,500 words on average. I am testing long form content to see its impact on my content marketing strategy.
Who Do You Serve?

Who Do You Serve?

By Jeremy Miller
Clearly defining your target is the foundation of your brand. Who do you serve? And also, equally important. Who don't you serve?
How to Speak Your Customers’ Language

How to Speak Your Customers’ Language

By Jeremy Miller
Speaking in the language of your customers will accelerate your sales and make your brand more engaging. The three steps to speak your customers' language is to listen, interact, and feedback loops.
How To Use Metaphors In Branding

How To Use Metaphors In Branding

By Jeremy Miller
Metaphors are powerful communication devices in branding. They act as a lens to get people to consider ideas or concepts in new ways. How you place and use them will shape your brand making it easier to understand, easier to talk about, and easier to share.
Make Your Brand Googleable

Make Your Brand Googleable

By Jeremy Miller
Google is shaping your brand. Our constant interactions with Google have conditioned us to think and search in phrases. We type in statements or categories to find products and services. Play to this phenomenon in your marketing. Make your brand Googleable.
Finding the Words That Stick: Make a Brand Checklist

Finding the Words That Stick: Make a Brand Checklist

By Jeremy Miller
Nothing will accelerate your brand more than the ability to describe it in 10 words or less, Simple Clarity. Find the words that stick. Make your brand easier to find, easier to refer, and more desirable with a Brand Checklist.
Simple Clarity: Clarity Differentiates Your Brand

Simple Clarity: Clarity Differentiates Your Brand

By Jeremy Miller
Simple Clarity is the ability to describe your business and what makes it unique in ten words or less. This is deceptively hard, especially for an innovative, growing company. Simple, clear communication immediately differentiates your brand. It demonstrates your company is not only innovative, it's credible.
Don’t Make Me Think: The Art of the Elevator Pitch

Don’t Make Me Think: The Art of the Elevator Pitch

By Jeremy Miller
Fluffing up your elevator pitch waters down its impact. Catching a prospect's attention is secondary. A strong elevator pitch delivers clarity first. Focus on the facts: you are, you do, you serve.
Is Your Call To Action Too Late?

Is Your Call To Action Too Late?

By Jeremy Miller
A B2B customer can be 90% of the way through the buying cycle before they even engage a sales person. Is your call to action too late? Typical call to to actions like "contact us" or "request a demo" only work when the buyer knows what they want. How can you engage your customers sooner?
Weird Al Yankovic Is Making Fun Of Your Branding

Weird Al Yankovic Is Making Fun Of Your Branding

By Jeremy Miller
Weird Al Yankovic is making fun of how companies speak. His music video, "Mission Statement," is a biting attack on corporate marketing. Take the Jargon Free Challenge. Are you using any of the words Weird Al references in your business?
Just The Facts: 3 Ways To Craft An Effective Elevator Pitch

Just The Facts: 3 Ways To Craft An Effective Elevator Pitch

By Jeremy Miller
Simple Clarity is the foundation of your brand. It's the ability to use an elevator pitch to simply and succinctly describe your brand. The challenge is it's easier said than done. There are 3 ways you can share your brand story to achieve Simple Clarity.

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Jeremy Miller

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