Brand Naming: How to name your brand

Choosing a brand name is one of the most important decisions you will make. Whether you are naming a company, product, service, or even an idea — a brilliant brand name can make or break your brand.

But brand naming is hard!

Coming up with interesting words or phrases to name your brand isn’t that hard. That’s actually pretty fun and easy. The challenge is finding an available name.

Brand naming has never been more difficult, because names are becoming a diminishing resource. With the growth of apps, small businesses, and global competition, the demand to find and secure relevant brand names is exploding — but so too is the difficulty in creating unique, defendable names.

According to statistics from the Small Business Association, there are over 29.6 million small businesses in the United States.  What’s even more astounding is over 543,000 new businesses are started each month. Most won’t survive, but they all need names!

For the first time in human history, we’re experiencing a naming drought, and we can see this in the scarcity of available domain names and trademarks.

Without an effective naming process, finding an available name that is right for your brand can be a nightmare. You can spend countless hours brainstorming and combing through the internet looking for available names, and still wind up disappointed.

Sticky Branding helps you take the guesswork out of brand naming. In the following articles and resources we take you behind the scenes of the mysterious world of naming. We show you techniques on how to create and test the right names for your brand. And we share the origin stories of interesting brands.

Learn how to create an unforgettable brand name for your company, product, or service.