Category: Brand Naming

The Graphic Design of Brand New Name

The Graphic Design of Brand New Name

Brand New Name is a graphically designed branding book that shows you how to name or rename anything. Check out the graphic design of this book.
Four Things The Simpsons Can Teach Us About Brand Naming

Four Things The Simpsons Can Teach Us About Brand Naming

The Simpsons can teach us everything we need to know. This is true for brand naming. Here are four lessons on brand naming from that lovable yellow family.
To Name Something Is to Know It

To Name Something Is to Know It

Names are the cornerstone of every brand. It's how you know them, categorize them, and speak about them. You know a brand by its name.
Brand Guidelines Are Unsurprisingly All the Same

Brand Guidelines Are Unsurprisingly All the Same

It doesn’t matter the brand, brand guidelines are usually the same, at least when it comes to brand names: short, simple, easy to pronounce, doesn’t have negative connotations.
Make Your Brand Name Function as a Verb

Make Your Brand Name Function as a Verb

Making a brand name become a verb (or even a noun) is powerful. So why not build that right into your brand naming strategy?
Why Are Children’s Brand Names Misspelled?

Why Are Children’s Brand Names Misspelled?

There's a surprising trend in children's brands. A disproportionate number of children's brand names are misspelled, and here's why.
How Wonder Bread Got Its Name and Defined a Category

How Wonder Bread Got Its Name and Defined a Category

Wonder Bread was named after a magical day at the fair. The name positioned the brand to win as the first commercially available pre-wrapped, pre-sliced bread.
How SPAM Got Its Name and How Its Meaning Changed

How SPAM Got Its Name and How Its Meaning Changed

Hormel Foods, makers of SPAM lunch meats, cannot be happy. The name SPAM is now synonymous with junk mail clogging up the internet.
The Cost of Naming Prescription Drugs Is Insane

The Cost of Naming Prescription Drugs Is Insane

Pharmaceutical companies spend big bucks to name their drugs. Naming projects cost between $250,000 to $2.5 million to create unique brand names.
The Gods Must Be Brands: How Unique Brands and Logos Draw Their Names from Greek Mythology

The Gods Must Be Brands: How Unique Brands and Logos Draw Their Names from Greek Mythology

History is a rich source of inspiration and stories in brand naming. Greek mythology has been a treasure trove of names for marketers to associate with their brands — whether companies, products, or services.
Häagen-Dazs Sounds Foreign So It Must Be Good

Häagen-Dazs Sounds Foreign So It Must Be Good

Häagen-Dazs may sound Danish, but it’s a completely made up brand name from the Bronx. This is a story of a brilliant entrepreneur who understood the power of language.
From Fad to Brand: How Hula Hoop Captured a Category

From Fad to Brand: How Hula Hoop Captured a Category

The Hula Hoop was one of the biggest toy fads in history. WHAM-O rode this wave, and converted the Hula Hoop from a fad into an iconic brand that's still generating profits 60 years later.

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Jeremy Miller

Top 30 Brand Guru

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