The Frisbee is passing it’s 60th anniversary. It’s remarkable to think how far this brand has gone. Frisbee is now a common word like Kleenex or Xerox. Here's the origin story of how Frisbee got its brand name.
Despite a boycott and backlash of Christians calling the branding “hate speech,” Sweet Jesus is not changing its brand name. I think this is a mistake. Here are 3 reasons why Sweet Jesus needs a new name.
Great brand names can become common words like Google or Kleenex. These are category defining brands that people convert them into verbs and nouns. See 25 surprising examples of brand names that became common words.
We're facing a naming drought. Brand naming has never been more challenging, because brand names are becoming a diminishing resource. Every four-character .com domain name has been registered, and soon all the five-character .com’s will be registered too.
In 2018 CRI changed its name to E3 Restaurant Group. Learn how the company used Sticky Branding's brand naming process to select a name that was a symbol of their legacy, and the pioneers of the Seattle restaurant industry.