How Hurricanes Influence Baby Names
There is a curious correlation between hurricanes and baby names. Storms like Katrina, Sandy, and Harvey influence how parents name children.
Category: Brand Naming
How IKEA Names Its Products: It’s a Surprisingly Brilliant Naming System
IKEA has an ingenious brand naming system. Products are named after Swedish towns and villages, humans, and other applicable Swedish words.
How the Frisbee Got Its Brand Name
The Frisbee is passing it’s 60th anniversary. It’s remarkable to think how far this brand has gone. Frisbee is now a common word like Kleenex or Xerox. Here's the origin story of how Frisbee got its brand name.
How 3 Common Household Items Got their Names
How 3 common household items got their brand names. Learn the origin stories of brand names like Arm & Hammer, Bluetooth and WD-40.
How Brand Names Become Verbs
Not all category defining brands become verbs. There are 2 reasons why brand names become verbs: purpose and popularity. Discover how to convert a brand name into a verb.
Sweet Jesus Isn’t Changing Its Name, Despite a Boycott and Backlash
Despite a boycott and backlash of Christians calling the branding “hate speech,” Sweet Jesus is not changing its brand name. I think this is a mistake. Here are 3 reasons why Sweet Jesus needs a new name.
How Nachos Got their Name
It's surprising how some of the most common names we interact with daily have fascinating stories. Nachos, for instance, are named after their inventor, Ignacio "Nacho" Anaya.
25 Brand Names That Became Common Words
Great brand names can become common words like Google or Kleenex. These are category defining brands that people convert them into verbs and nouns. See 25 surprising examples of brand names that became common words.
Brand Names Are a Diminishing Resource
We're facing a naming drought. Brand naming has never been more challenging, because brand names are becoming a diminishing resource. Every four-character .com domain name has been registered, and soon all the five-character .com’s will be registered too.
The Story Behind E3 Restaurant Group’s Name
In 2018 CRI changed its name to E3 Restaurant Group. Learn how the company used Sticky Branding's brand naming process to select a name that was a symbol of their legacy, and the pioneers of the Seattle restaurant industry.
How Names Make Ideas Spread
Names have the power to change the world. They make complex ideas easy to communicate and share. How names like black hole make ideas spread.
Types of Brand Names: The Anatomy of a Name
There are hundreds of ways to create a brilliant name for your brand. To spark your creativity explore these 16 types of brand names.
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Jeremy Miller
Top 30 Brand Guru
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