How SPAM Got Its Name and How Its Meaning Changed
Hormel Foods, makers of SPAM lunch meats, cannot be happy. The name SPAM is now synonymous with junk mail clogging up the internet.
How SPAM Got Its Name and How Its Meaning Changed
Category: Brand Naming
The Cost of Naming Prescription Drugs Is Insane
The Cost of Naming Prescription Drugs Is Insane
Pharmaceutical companies spend big bucks to name their drugs. Naming projects cost between $250,000 to $2.5 million to create unique brand names.
The Gods Must Be Brands: How Brands Draw their Names from Greek Mythology
The Gods Must Be Brands: How Brands Draw their Names from Greek Mythology
History is a rich source of inspiration and stories in brand naming. Greek mythology has been a treasure trove of names for marketers to associate with their brands — whether companies, products, or services.
Häagen-Dazs Sounds Foreign So It Must Be Good
Häagen-Dazs Sounds Foreign So It Must Be Good
Häagen-Dazs may sound Danish, but it’s a completely made up brand name from the Bronx. This is a story of a brilliant entrepreneur who understood the power of language.
From Fad to Brand: How Hula Hoop Captured a Category
From Fad to Brand: How Hula Hoop Captured a Category
The Hula Hoop was one of the biggest toy fads in history. WHAM-O rode this wave, and converted the Hula Hoop from a fad into an iconic brand that's still generating profits 60 years later.
How Hurricanes Influence Baby Names
How Hurricanes Influence Baby Names
There is a curious correlation between hurricanes and baby names. Storms like Katrina, Sandy, and Harvey influence how parents name children.
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Jeremy Miller
Top 30 Brand Guru
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