Hormel Foods, makers of SPAM lunch meats, cannot be happy. The name SPAM is now synonymous with junk mail clogging up the internet.
History is a rich source of inspiration and stories in brand naming. Greek mythology has been a treasure trove of names for marketers to associate with their brands — whether companies, products, or services.
The Hula Hoop was one of the biggest toy fads in history. WHAM-O rode this wave, and converted the Hula Hoop from a fad into an iconic brand that's still generating profits 60 years later.
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