Quirks Make Brand Names Unforgettable
Safe brand names are functional, but forgettable. It’s a names quirks and flaws that make it distinctive, endearing and unforgettable.
Category: Brand Naming
When to Change Your Business Name: A-1 Rebrands to Rocketline
When a business name is affecting sales performance it's got to go. Why A-1 Shipping Supplies rebranded to Rocketline. See the results.
A Brand Name Is the Longest Living Artifact of Your Company
Everything in a business can change over time, but the name does not. A brand name is the longest living artifact of a company. Protect it.
3 Brand Naming Mistakes: How to Avoid Screwing Up Your Brand
Avoid these three brand naming mistakes. Simple mistakes can haunt your business and cost it millions of dollars. Make sure you get your brand name right.
13 Examples of the Best Company Names
13 examples of amazing company names. Find the best company name for your brand. Use these names for inspiration.
How to Name a Company
How to name a company in 3 steps. Choosing a name for your company is one of the most difficult parts of the branding process. It's like naming your child. You're defining your company from this day forward. It's not easy, but when you get it right a brilliant company name will make your brand stand out.
Think Twice Before Changing Your Brand Name
Changing your brand name is an expensive proposition. It's like hitting the reset button and can wipe away years of history. Choose to rename your brand under very specific circumstances.
Inventing A Brand Name To Avoid Embarrassment
A brand name that is catchy and memorable in one language can be completely inappropriate in another. Use invented names to avoid international embarrassment. Solgenia invented their company name to work well in eight languages, and be correctly written in each.
Macadamian: Finding A Brand Name That Sticks
Finding a sticky company name requires both curiosity and determination. Macadamian found there's in the most unexpected of places, the grocery store aisle. Play with words, and don't compromise. Pursue the right now for your brand.
Testing A New Brand Name: Is It Sticky?
Getting your brand name right makes all the difference in the world. But the process of finding the right name is time consuming and challenging. It takes a lot of creativity to find a short list of compelling names, and the the guts to let your market react to it and guide you to the right outcome.
Pelmorex: International Branding – Go Local
One-size fits all brands are they lack the personal touch. Pelmorex Media Inc., operators of The Weather Network and MeteoMedaia, has taken a different approach to their naming strategy. They personalize their products for the regions, cultures and languages they are engaging.
Archway Insurance: Rebranding Relies On A Strong Team
Changing a company name can be highly disruptive, especially with a well established brand. Archway Insurance rebranded in 2011, and got its team involved to support the process. Rebranding is sure to fail without your staff's buy-in.
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Jeremy Miller
Top 30 Brand Guru
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