How to name a company in 3 steps. Choosing a name for your company is one of the most difficult parts of the branding process. It's like naming your child. You're defining your company from this day forward. It's not easy, but when you get it right a brilliant company name will make your brand stand out.
A brand name that is catchy and memorable in one language can be completely inappropriate in another. Use invented names to avoid international embarrassment. Solgenia invented their company name to work well in eight languages, and be correctly written in each.
Finding a sticky company name requires both curiosity and determination. Macadamian found there's in the most unexpected of places, the grocery store aisle. Play with words, and don't compromise. Pursue the right now for your brand.
Getting your brand name right makes all the difference in the world. But the process of finding the right name is time consuming and challenging. It takes a lot of creativity to find a short list of compelling names, and the the guts to let your market react to it and guide you to the right outcome.
One-size fits all brands are they lack the personal touch. Pelmorex Media Inc., operators of The Weather Network and MeteoMedaia, has taken a different approach to their naming strategy. They personalize their products for the regions, cultures and languages they are engaging.
Archway Insurance: Rebranding Relies On A Strong Team
Changing a company name can be highly disruptive, especially with a well established brand. Archway Insurance rebranded in 2011, and got its team involved to support the process. Rebranding is sure to fail without your staff's buy-in.