Category: Branding Strategies

Digital Marketing Is Oversaturated and Under Performing

Digital Marketing Is Oversaturated and Under Performing

Digital marketing ROI is collapsing. Consumers are experiencing digital marketing fatigue. Too many websites. Too much content. Too many ads.
Strategic Clarity and Why You Can’t Grow Without It

Strategic Clarity and Why You Can’t Grow Without It

Without an effective strategy, you can feel lost. Achieving Strategic Clarity is the process of clearly articulating your brand strategy and positioning so everyone gets it, inside and out. Here's how.
How Effective Organizations Manage a Disruption

How Effective Organizations Manage a Disruption

Disruption is a constant, and it’s better to assume your business will face one. When you notice a disruption happening, pause and look within. Engage your team!
3 Steps to Grow Your Brand (and Generate Tons of Sales Leads)

3 Steps to Grow Your Brand (and Generate Tons of Sales Leads)

A strong brand is the fastest and most effective way to generate sales leads. When your customers know your brand, like it, and trust, they choose it first. That’s the power of a Sticky Brand — it creates a sales machine.
Use Social Media to Fill in the Gaps

Use Social Media to Fill in the Gaps

For B2B brands, nothing beats face-to-face customer meetings. The best use of social media is to fill in the gaps between meetings. Learn how.
Three Steps to Frame the Heart and Soul of Your Brand

Three Steps to Frame the Heart and Soul of Your Brand

A gorgeous brand without a clearly defined purpose is like a perfectly wrapped gift that’s… well, empty. How disappointing is that?! Three steps to frame and nurture the heart and soul of your brand.
Branding has an Identity Crisis

Branding has an Identity Crisis

Branding can't get its story straight. Ask anyone for the definition of branding, and you’ll get a different answer. But branding is really simple.
How Do You Know if Your Brand Is Working? It Sells!

How Do You Know if Your Brand Is Working? It Sells!

A strong brand drives sales. It helps to win the ties and repeat the buys. Customers are more likely to buy, more likely to refer, and more likely to come back.
The Will to Win: How Great Brands Fight the Status Quo

The Will to Win: How Great Brands Fight the Status Quo

Great brands challenge the status quote, and they fight for it. No one created a great brand by being a copycat. Fight for what you believe in.
The Secret Brand Everyone Knows About

The Secret Brand Everyone Knows About

It’s becoming chic to shun having a corporate website. Successful consultants, lawyers, and venture capitalists are skipping having websites.
The Value of Hard Work, Because Hard Work Is a Value

The Value of Hard Work, Because Hard Work Is a Value

Core values get glammed up to be aspirational phrases, but what about “hard work?” Hard work is an important and overlooked core value.
Best Feasible Practices

Best Feasible Practices

Beware of blindly following all industry best practices. They can lead you down a path of conformity and compliance. Look outside your industry for Best Feasible Practices.

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

  • This field is for validation purposes and should be left unchanged.

Jeremy Miller

Top 30 Brand Guru

Download our Latest Guide

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.