Category: Marketing

Is Your Marketing Strategy Just Fluff?

Is Your Marketing Strategy Just Fluff?

You can be doing a lot of marketing, but is it working? Here's what you need to turn your marketing strategy from fluff to results!
Turn Up the Volume on Your Marketing

Turn Up the Volume on Your Marketing

The majority of content published on the internet is simply ignored. Here's how to win at content marketing in 2019: Turn up the volume.
The ABCs of Digital Marketing: Always Be Converting

The ABCs of Digital Marketing: Always Be Converting

The ABCs of digital marketing. Always be converting. Closing is definitive, but converting is fluid. Think of conversions like steps in a relationship. You are converting strangers into friends and ultimately customers.
Simple Marketing Idea: Send New Year’s Cards

Simple Marketing Idea: Send New Year’s Cards

Here is a simple marketing idea to engage customers and differentiate your brand. Instead of sending Christmas cards, send New Year's cards. It'll surprise and inspire your clients.
If You Don’t Blow Your Own Horn, Nobody Will

If You Don’t Blow Your Own Horn, Nobody Will

If you don't blow your own horn, nobody will. Sticky Brands are outstanding marketers. They use all the tools at their disposal to make their brand highly visible — they make their brands appear to be everywhere.
The Downside of Word of Mouth Marketing

The Downside of Word of Mouth Marketing

Every company wants client referrals, but are you too dependent on word of mouth marketing? Avoid 5 pitfalls of being too dependent on word of mouth marketing.
Measuring Content Marketing’s Effectiveness

Measuring Content Marketing’s Effectiveness

Define your goals for effective content marketing. Lead generation is only one outcome. Focus on sharability and engagement to generate future sales.
Market Your Marketing

Market Your Marketing

Market your marketing. If no one is reading your content, then it isn't having an impact. The purpose of content is to engage your audience. Grow your audience every month.
The Double-Edged Sword of Digital Marketing

The Double-Edged Sword of Digital Marketing

The growth of the Internet has proven to be a double-edged sword for many companies. For all the positive influences the Internet, social media and mobile technologies provide companies, they also make marketing far more complicated. The sword cuts both ways. Some companies are making huge strides with social media and digital marketing, while others are finding little to no benefit to the tools. So what does this mean?
Don’t Forget to Market Offline

Don’t Forget to Market Offline

Digital marketing is important, but don’t forget about the real world too. I’ve been shocked recently to see a ...
Monetizing Marketing: Crafting Experiences

Monetizing Marketing: Crafting Experiences

Free comes with a catch. Sign up for a free newsletter, and you get spammed. Attend a free event, and it’s an ...
Stop Shouting! Listen. Build Your Brand Listening

Stop Shouting! Listen. Build Your Brand Listening

I don't know what it is, but for some reason when marketers turn to social media they feel compelled to shout. ...

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Jeremy Miller

Top 30 Brand Guru

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