There are amazing people in your life and business, but in the hustle and bustle of the holiday season it's easy to lose sight of the great work they do. Over the next week try a little exercise. See how many times you can say "thank you." Make it a challenge.
The wrong employees, poor processes, weak systems, and bad partners can suck the life out of your company. They are Time Vampires. You cannot grow a vibrant, engaging brand if you are dragged down by Time Vampires. Find them, identify them, and slay them.
It takes more than a dynamic CEO or Founder to grow a sticky brand. Branding is a team sport, and without the right team the brand may never live up to its potential. Assemble a Brand Team to grow your business.
Sticky brands punch outside their weight class, because they have Brand Leaders committed to the brand. These Brand Leaders possess 6 core traits: perspective, ideas, execution, restless, ambitious, talent.
Great Brands Are About People: Ambitious, Impatient People
Great brands are built by people — ambitious and impatient people. People who want to make a significant change, and make it now. Anyone can learn the principles of branding, but without the right people those strategies won't amount to a hill of beans.
Dissatisfaction is the great divide between action and inaction. Are you pissed off enough with the status quo that change is not an option? Use this short equation, D x V x P = △, to determine your company's ability to make change.
The New Year is a time for renewed optimism and planning. Before you start plotting your priorities for the upcoming year, take a moment and look backwards. Measure your New Year's Resolutions by looking to past milestones, and then setting goals and measures based on how far you've already come.
Companies have predictable revenue plateaus: $1 million, $5 million, $10 million, $25 million, $50 million, and so on. Each plateau can be a major hurdle to cross, and often companies get stuck at key points along the way. Crossing these plateaus is directly linked to the business owner's ability to grow and change.