Category: Sales

Make Your Website Sell As Well As Your Best Salesperson

Make Your Website Sell As Well As Your Best Salesperson

There is no substitute for great sales talent. Hiring weak sales reps is like driving a car on bald tires. They can get you from point A to B, but you can never gain traction. The same can be said of your website. You can have an attractive, functional website, but does it sell? If not, this is your opportunity. Make your website sell as well as your best salesperson.
Cut The Fat From Your Selling

Cut The Fat From Your Selling

Corporate sales teams are filled with fat — extraneous processes and steps that slow down customers from making purchase decisions. It's time to challenge convention to deliver better sales results. To dramatically speed up sales you've got to cut the fat from your sales process.
3% Rule: Engage Customers Before They Need Your Services

3% Rule: Engage Customers Before They Need Your Services

Sticky Brands understand the importance of relationships. Their brand is not based on aggressive marketing and pitching. It's based on a personal connection where their customers know, like, and trust them.
Brochures Are Sales Crutches

Brochures Are Sales Crutches

Brochures and sales sheets don't help the sales process. They don't make it easier for your customers to buy. They don't solve problems. Brochures are sales crutches. They prop up weak salespeople and indistinguishable brands.
Good Is Average and Average Isn’t Worth Sharing

Good Is Average and Average Isn’t Worth Sharing

Anyone can deliver good service, but that doesn't get your customers talking about your business or referring it. Create memorable moments to engage your customers and get them singing your praise.
The 2-Call Close, Part 3

The 2-Call Close, Part 3

There is no substitute for great sales talent. Experts close deals faster than average salespeople. They make the 2-Call Close possible.
The 2-Call Close, Part 2

The 2-Call Close, Part 2

Make your website sell as well as your best salesperson. To drive velocity into your sales funnel, create a website that sells. This is Part 2 of a three part series of the 2-Call Close. Learn the principles to close complex sales in two calls within two weeks.
The 2-Call Close, Part 1

The 2-Call Close, Part 1

The 2-Call Close is the holy grail of branding. It's the ability to package your services so well that you can close a sale in just 2 calls. And I'm not talking about simple, transactional deals. The 2-Call Close works on complex sales of $10,000 to $75,000. Find out how.
Conversations Spark Brand Engagement

Conversations Spark Brand Engagement

It's easy to ignore companies that don't engage with you, but it's hard to ignore a conversation. Conversations are the secret weapon of Sticky Brands, because a conversation is a two-way dialogue to share ideas and opinions. And that spark of engagement can shatter the trap of indifference that so many companies fall into.
3T’s of Sales Performance: Territory, Timing, and Talent

3T’s of Sales Performance: Territory, Timing, and Talent

Sales performance is predicated on three variables: Territory, Timing, and Talent. Their impact on your organization is in that order, but the number one predictor of sales performance is the territory.
Seller Beware

Seller Beware

In the pre-Internet days people used to say, "Buyer Beware." Companies were in control. They set the price. They educated the buyers. They negotiated from a position of power. That's not the case anymore. The tables have turned. It's "Seller Beware."
Is Your Sales Process Hurting Your Brand?

Is Your Sales Process Hurting Your Brand?

Your brand and marketing create the conditions for a sale. But a flawed sales process can unravel all the goodwill created by your brand. Manage your sales process to a high standard, and deliver a buying experience your customers expect.

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Jeremy Miller

Top 30 Brand Guru

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