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7 Seas: A Brand Starts With A Relationship

7 Seas: A Brand Starts With A Relationship

By Jeremy Miller
A great brand name and packaging is only valuable if you get your product onto the store shelves. The foundation of a great brand is relationships—strong ones that you grow and nurture. There are always gatekeepers who will either support you or block you. Without their endorsement, your brand doesn't stand a chance.
Communicate In The Language Of Your Customer

Communicate In The Language Of Your Customer

By Jeremy Miller
The fastest way to lose a sale is to make your customer feel stupid. Credibility is established with clear communications. Speak in the language of your customers.
Path of Search: Targeting Active Buyers

Path of Search: Targeting Active Buyers

By Jeremy Miller
Your challenge is to be in the right place at the right time, your prospects’ Path of Search, when they're considering their options. This is a major element of a demand generation program.
Demand Generation: How It Works

Demand Generation: How It Works

By Jeremy Miller
Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.
Cold Calling Is Still Dead

Cold Calling Is Still Dead

By Jeremy Miller
Cold calling stopped being a viable lead generation option years ago. But for some reason some companies hold onto it like it’s an art form. It’s not. It’s futile.
Wow Events: Spark Client Engagement

Wow Events: Spark Client Engagement

By Jeremy Miller
There is no replacement for live, face-to-face events. As good as digital media and social media are, they can't achieve the impact of a Wow Event.
Short Circuit The Sales Process: Lead With A Hypothesis

Short Circuit The Sales Process: Lead With A Hypothesis

By Jeremy Miller
Lead with a hypothesis. You don’t have time to ask a prospect how you can help them. They expect you to know the answer before you even start.
Feed The Buyers’ Information Needs

Feed The Buyers’ Information Needs

By Jeremy Miller
When your clients are looking for information about your products, give them everything! Internet research is a common step in any major purchase, and your clients research to help them get informed and mitigate their buying risks.
Like it or Not, We’re ALL in Sales

Like it or Not, We’re ALL in Sales

By Jeremy Miller
A decade ago, sales people were sales people, marketers were marketers, and accountants were accountants. Everyone had clear roles and lines of responsibility. In the Social Era, the lines of responsibility have become fuzzy. Now everyone has to sell.
Nothing Relieves Pressure Like Sales [Video]

Nothing Relieves Pressure Like Sales [Video]

By Jeremy Miller
Nothing relieves pressure like sales. A short speech I delivered in November on how to keep your sales funnel full by always connecting, sharing and building relationships.
Complete The Sale In The ‘Closing Room’

Complete The Sale In The ‘Closing Room’

By Jeremy Miller
Nordstrom’s sales associates are amazing closers. What makes them so effective is you don’t even realize you’re being sold to. One of their secret weapons in the Closing Room.

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Jeremy Miller

Top 30 Brand Guru

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