How do you differentiate your brand when all of your competitors do an amazing job? Improving your products and services can take you only so far, and niche marketing has its limitations too. Move beyond the tactics and build a community for your brand.
"If you build it, they will come." It's an appealing idea, but it’s not going to happen. Growing a platform starts with good ol' fashioned sales. Fancy marketing campaigns and promotions are not the starting point for building a platform. It starts with sales. If you sell it, they will come.
Social media is a game. You don't need to be a celebrity to get thousands of Twitter followers. Just follow, unfollow, repeat. Play the game to grow your reach -- and maybe even your influence.
3 keys to diversity marketing: know yourself; be authentic; and be a subject matter expert. Companies who engage diverse groups stand out and grow brands.
You don't need a social media expert to tell you to be on Facebook. Social media is a tool. Treat it as such. If it makes sense for your business to use a social media site like Facebook, use it. If it doesn't make business sense, don't use it. It's that simple.
LinkedIn has a problem with their groups. They have communities brimming with potential, but most are choking on spam. It's time to push back, and prevent the self-promoters from making an impact on LinkedIn.
A community starts with 1,000. The reason so many social media groups fail is they don’t achieve a critical mass. They need that first 1,000 members to form the seed of a community.
Boomers join associations, young professionals join communities. Professional associations are in a state of decline. Community building is the path to relevance.
Water cooler moments are the secret of creating an engaging social media group. They draw people together, spark conversation, and help it grow further, faster.
Email outperforms social media advertising three-to-one. It may not be sexy, but it’s far more intimate than Facebook or Twitter. It’s a direct line of communication between you and your customers.
A question I get all the time, “How do I monetize a social media community?” There are 4 primary ways to monetize an online community: advertising and sponsorship, affiliate marketing, events and experiences, and loyalty programs.
