Sticky Brands Archives -

Category: Sticky Brands

Success Comes After Big Goals and Bold Actions

It's easy to look at successful companies and think, "I want that." Success comes after you make Big Goals and take Bold Actions.

Jeremy Miller | Sep 18, 2014 | 2 min read

Branding Strategies Sticky Brands

Startup Branding: Plant Deep Roots

The founding vision of a business is the roots of the brand. Startups, like Percy 3D, establish long lasting and scalable brands by having a strong vision. Their vision plants roots for the brand to grow and thrive.

Jeremy Miller | Aug 12, 2014 | 3 min read

Brand Naming Sticky Brands

Inventing A Brand Name To Avoid Embarrassment

A brand name that is catchy and memorable in one language can be completely inappropriate in another. Use invented names to avoid international embarrassment. Solgenia invented their company name to work well in eight languages, and be correctly written in each.

Jeremy Miller | Aug 5, 2014 | 3 min read

Branding Strategies Sticky Brands

What Made You Successful Won’t Make You Successful

Past successes are not predictors of future successes. Toocoo Media grew by over 2,000% in one year: from $200,000 in revenue to over $4,200,000! They're not relying on the past, and pivoting to a new market for the next phase of their growth.

Jeremy Miller | Jul 29, 2014 | 3 min read

Brand Differentiation Sticky Brands

Gini Dietrich’s Staff Call Her Baby Ugly

At almost every staff meeting Gini Dietrich learns another way her baby is ugly, but she loves it! Gini's baby is not of the human persuasion. It's her company, Arment Dietrich. The culture at Arment Dietrich is unusual. How often do you encounter a company where every member of the team can tell the CEO what's wrong with the company?

Jeremy Miller | Jul 22, 2014 | 3 min read

Branding Strategies Sticky Brands

Developing Influencers: Octopus Products Focuses On Designers

Many industries have a hierarchy, and at the top are the influencers. Octopus Products focuses on their influencers, the designers, to drive sales and grow their brand.

Jeremy Miller | Jul 15, 2014 | 3 min read