It's easy to look at successful companies and think, "I want that." Success comes after you make Big Goals and take Bold Actions.
A brand name that is catchy and memorable in one language can be completely inappropriate in another. Use invented names to avoid international embarrassment. Solgenia invented their company name to work well in eight languages, and be correctly written in each.
Past successes are not predictors of future successes. Toocoo Media grew by over 2,000% in one year: from $200,000 in revenue to over $4,200,000! They're not relying on the past, and pivoting to a new market for the next phase of their growth.
At almost every staff meeting Gini Dietrich learns another way her baby is ugly, but she loves it! Gini's baby is not of the human persuasion. It's her company, Arment Dietrich. The culture at Arment Dietrich is unusual. How often do you encounter a company where every member of the team can tell the CEO what's wrong with the company?
Many industries have a hierarchy, and at the top are the influencers. Octopus Products focuses on their influencers, the designers, to drive sales and grow their brand.
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