Sticky Branding Beats Oprah

Written by | @stickybranding

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On Saturday morning I woke up to my phone ringing. In a groggy, incoherent state I got an ear full of news, “Jeremy, Sticky Branding is number one on the Globe and Mail Bestsellers List!”

That woke me up.

Not only did Sticky Branding make the list, it is at the top. Sticky Branding is #2 in non-fiction and #1 in Canadian non-fiction on the Globe and Mail Bestsellers List.

The book out sold heavyweights like Lena Dunham, Chris Hadfield, and Oprah Winfrey.

Sticky Branding beat Oprah! (Does that mean I can retire now?)

Yes yes, there are some blah, blah details. Oprah has been on the bestsellers list for 17 weeks in a row, and she has probably sold millions of copies of her book, What I Know For Sure. But what I know for sure is we beat Oprah this week. :)

Boom! (Yeah, I’m just a wee bit giddy over this news.)

Driven by Passion

This weekend’s news is an ideal segue into a topic I’ve been planning to write about for a few weeks: passion.

There is nothing more intoxicating than selling a product or service that you are passionate about. It fuels you. It motivates you. It pushes you to fight and win.

That’s exactly how I’ve been feeling while marketing Sticky Branding. I believe in this book, I am excited to sell it, and I am even more excited for people to read it.

To that end, I am more than happy to pitchpitch, pitch, and pitch. Actually, the challenge I am facing is governing myself, because I’d love to pitch even more.

This is the power of passion. When you believe deeply in your brand and what you’re selling, there’s nothing that can stop you. You will outperform all expectations because you’re driven to win.

The Dark Side of Passion

As potent as passion is for your business, it has a dark side. For example, whenever I faced a bump in the road in writing and marketing Sticky Branding, I fought like nothing else mattered.

This book has become my baby — it took nine months to birth, I mean write. And I’ve taken every issue personally, which is not ideal.

Passion leads to results, but it also has to be managed.

I have learned to rely on and trust my advisors. They’ve kept me from completely flying off the handle, and saying or doing something I would regret later. They’ve also helped me see situations strategically, and provided me the tools and perspective to negotiate and win.

(Notice I keep saying “win.” Passion drives you to win. If you’re finding yourself compromising to get a result, you may not be truly passionate about what you’re doing.)

When the desire to fight is ignited you need trusted advisors who will help you manage the situation. You need them to be able to call you an asshole, and you need to listen to them.

Passion will flood your system with emotions and adrenaline, and your trusted advisors will help you stay focused on what’s most important — the success of your project.

Get Fired Up

I’ve never felt this way about any product or service I’ve sold. I always understood that passion is a motivator, but I didn’t realize just how powerful it is until now.

And here’s the thing, you can become passionate about what you are selling and marketing. It’s a choice.

Do you believe in your brand? Not just “believe,” but truly believe at a deep, emotional state?
Do you want to succeed? Do you want to win?
Do you want to deliver real, exceptional value to your customers?
Do you take pride in your work? Do you have the kind of pride where no compromise is acceptable?

This isn’t easy to find. But if you can find it — wow. Watch out. You will achieve things you never thought possible.

Harness that power. Harness your passion to win!