Relationships make brands sticky. Do your customers choose your brand first? What separates average brands from Sticky Brands is a First Choice Advantage.
Do Customers Know, Like and Trust Your Brand?
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Is Your Call To Action Too Late?
A B2B customer can be 90% of the way through the buying cycle before they even engage a sales person. Is your call to action too late? Typical call to to actions like “contact us” or “request a demo” only work when the buyer knows what they want. How can you engage your customers sooner?
First Call Advantage: Be Your Clients’ First Choice
At any given time 3% of your market is buying, the rest are not. Develop client relationships 3 years before you’re needed to be your clients’ first choice when they’re ready to buy.
Demand Generation: How It Works
Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.
Measuring Content Marketing’s Effectiveness
Define your goals for effective content marketing. Lead generation is only one outcome. Focus on sharability and engagement to generate future sales.
The Best Time To Start Customer Relationships
The best time to initiate customer relationships is three years before they need you. Instead of competing for existing demand, build relationships so your customers call you first when they’re ready to buy.
Two Stages of Demand Generation
Generating leads for your business has two fundamental components: attraction and engagement. Each on its own is not enough. You’ve got to put them together in creative ways to make your brand more findable, referable, memorable and desirable.
Creating Content to Drive the Sales Process
It's not easy coming up with a steady stream of interesting, relevant content for your customers. But it's essential. Content is the backbone of your digital marketing strategy. You need it to achieve a high search rank. You need it for customer engagement. You need...
Focus On Conversations Not Platforms
Social media is a hot, hot topic. Every day I hear discussions on how to use social media more effectively. The questions come from all directions. Should we be on Twitter? How about Facebook? What about Yelp, Foursquare and Gowalla? And more importantly, how do we...
3 Pillars of Lead Generation
Lead generation is a process. It can range from very simple word-of-mouth networking to large scale advertising campaigns. No matter the scale of the program, there are always 3 basic pillars that drive effective lead generation. 1. Simple Clarity The foundation of...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
