Relationships make brands sticky. Do your customers choose your brand first? What separates average brands from Sticky Brands is a First Choice Advantage.
A B2B customer can be 90% of the way through the buying cycle before they even engage a sales person. Is your call to action too late? Typical call to to actions like "contact us" or "request a demo" only work when the buyer knows what they want. How can you engage your customers sooner?
At any given time 3% of your market is buying, the rest are not. Develop client relationships 3 years before you're needed to be your clients' first choice when they're ready to buy.
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