Do Customers Know, Like and Trust Your Brand?
Relationships make brands sticky. Do your customers choose your brand first? What separates average brands from Sticky Brands is a First Choice Advantage.
Do Customers Know, Like and Trust Your Brand?
Category: 3% Rule
Is Your Call To Action Too Late?
Is Your Call To Action Too Late?
A B2B customer can be 90% of the way through the buying cycle before they even engage a sales person. Is your call to action too late? Typical call to to actions like "contact us" or "request a demo" only work when the buyer knows what they want. How can you engage your customers sooner?
First Call Advantage: Be Your Clients’ First Choice
First Call Advantage: Be Your Clients’ First Choice
At any given time 3% of your market is buying, the rest are not. Develop client relationships 3 years before you're needed to be your clients' first choice when they're ready to buy.
Demand Generation: How It Works
Demand Generation: How It Works
Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.
Measuring Content Marketing’s Effectiveness
Measuring Content Marketing’s Effectiveness
Define your goals for effective content marketing. Lead generation is only one outcome. Focus on sharability and engagement to generate future sales.
The Best Time To Start Customer Relationships
The Best Time To Start Customer Relationships
The best time to initiate customer relationships is three years before they need you. Instead of competing for existing demand, build relationships so your customers call you first when they're ready to buy.
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Jeremy Miller
Top 30 Brand Guru
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