Every Hero Needs a Villain. What Is Your Brand Fighting For?

Every Hero Needs a Villain. What Is Your Brand Fighting For?

Every superhero has a nemesis. Batman has the Joker. Spiderman has the Green Goblin. Superman has Lex Luthor. Optimus Prime has Megatron. And the list goes on. A nemesis is a powerful anchor. It differentiates your firm, and makes its purpose tangible. Superman is...