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3 Traits of a Sticky Brand

3 Traits of a Sticky Brand

There's something magical about a sticky brand. They stand out amongst all others, and they get talked about. Apple is a master of creating brand buzz. I Googled the latest news on both the iPad 3 and iPhone 5 today, and found oodles of posts. The pundits are saying...

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Your Website Trumps Your Sales People

Your Website Trumps Your Sales People

Buyers verify everything. Whatever a sales person says will be checked and double-checked online. This point was clearly driven home for me this week. Sticky Branding is in the process of upgrading our office. We're negotiating with our landlord, we're getting new...

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93% of B2B Purchases Start With Search

93% of B2B Purchases Start With Search

According to Marketo, "93% of B2B buyers begin their buying process using Internet search." That's an astonishing statistic. Especially when you consider Google was only launched in 2000. Buyer behavior has changed. In the 80's and 90's, B2B buyers started their...

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