Companies that are propelled to act will always outperform the dreamers and ideators. There's no shortage of ideas in this world. The challenge is finding the few great ones that are aligned with your company's purpose and values, and then ruthlessly implement them.
Telling your company’s story is a pretty simple recipe. It has 3 core ingredients: Purpose, Truth, and Action. But like all great dishes, the end result is largely based on the artistry and execution of how the ingredients are put together.
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