Category: Adam Morgan

A’s Hire A’s, and B’s Hire C’s

A’s Hire A’s, and B’s Hire C’s

Talent is the great divider of brands. Your organization's ability to attract, hire, and organize talented people is what will separate it from the competition. As Donald Rumsfeld famously said, "A's hire A's and B's hire C's."
Great Brands Are About People: Ambitious, Impatient People

Great Brands Are About People: Ambitious, Impatient People

Great brands are built by people — ambitious and impatient people. People who want to make a significant change, and make it now. Anyone can learn the principles of branding, but without the right people those strategies won't amount to a hill of beans.
94% of Adults Don’t Have Leisure Time

94% of Adults Don’t Have Leisure Time

94% of American adults said a primary use of their free time is recuperating from work. That is a profound shift in society, and directly influences how marketers speak to and engage their markets. To engage time-crunched clients, marketers have to eliminate points of resistance in their brand.
Avoid The Soft Squishy Middle

Avoid The Soft Squishy Middle

Competing in the middle is a challenge. You don’t have the economies of scale of the big brands, and you don’t have the nimbleness and low overhead of the small players. The middle has the worst aspects of both worlds.

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Jeremy Miller

Top 30 Brand Guru

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